Eight Simple Ways To Use Promotional Products OnlineWritten by RICHARD C. CURRY
With increased competition on Internet, it can be difficult to differentiate your company from your competition. One thing Internet marketers are failing to utilize correctly is promotional products. Promotional products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people’s minds are printed t-shirts… but there are many other items you can use to make your company stand out from crowd. The following are eight simple ways you can use promotional products on Internet. Promote Your Company's Website This is first thing that comes to most people’s minds when they think of how they should use promotional products. But some people overlook this as an option. Every item you choose to promote your business you should include your web site address on it. Find Promotional Items That Fit Your Niche You can always find certain items that will compliment your type of business - items that you know your customers will use often. For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it. If you have an online drug store, you could give away pill organizers with your site’s name and web address printed on them. Free Contests and Drawings A great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make product something that relates to your business, people who sign up are more likely to be targeted. Motivate Customer to Buy More You can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products along with a promotional item. For example, instead of your customer buying one e-book, you also offer them a package deal of two e-books and a free promotional item. The promotional product can even be something related to products you’re bundling it with. If you’re selling weight loss information, why not use a “step counter as a bonus? If you’re selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on… find one that compliments your products! Reward Your Best Affiliates Consider thanking your top affiliates by giving them a promotional product. This shows them that you truly appreciate fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.
Things To Keep In Mind When Advertising OnlineWritten by Alvin Poh
The Internet has now become an official advertising medium. It is so commonplace on web that virtually every page has an ad of some sort. Unfortunately, ubiquity does not translate to acceptance, as some ads do affect and annoy people.
While it is a good way to earn some extra cash while running a website, you should know beforehand which advertisements work and which do not. Sometimes, some advertising tricks can undermine both advertiser and your site’s credibility and reputation, and instead of drawing more visitors, drive them away.
Based on a few logical guidelines, your advertisements should, as best as possible, avoid these following attributes:
- Loads slowly
- Blinks on and off excessively
- Tries to trick you into clicking on it
- Occupies most of page
- Moves content around
- Pops-up in front of your window
- Floats across screen
- Does not have a “Close” button
- Covers what you are trying to see
- Automatically plays sound
This is especially true for pop-ups since people have started to defend themselves against pop-ups by using pop-up or ad-blocking software.
Not many ads are actively loved by users, but some advertising techniques do have a positive impact on user experience. Users were particularly pleased with ads that clearly:
- Indicated what will happen if people click on them,
- Related to what people are doing online,
- Identifed themselves as advertisements,
- Presented information about what they are advertising, and
- Provided additional information without having to leave page.
These design elements are tightly connected to traditional Web usability guidelines: make users’ options clear, speak plainly, and provide information users want.