Eight Ideas for Coming Up with New Ideas. Imitating Einstein, Churchill and Other Great Thinkers.

Written by Walter Burek


The one thing that matters most in marketing communications forrepparttar Internet is coming up with new ideas. Yet so few of us are prolific at it. Oh sure, there arerepparttar 100963 lucky ones who were born with right-hemisphere brains and spew creativity like sheets off a printing press. Butrepparttar 100964 rest of us,repparttar 100965 8 out of 10 who are left-brain dominant (fewer than 20% of all people, throughout history, have been right-brain dominant), don't have to be completely without luck. We just have to learn to mimic some ofrepparttar 100966 thought patterns and techniques of those born to be inventive thinkers. Here's how...

1. SIMPLIFY. Boilrepparttar 100967 problem down to its bone. Toss out allrepparttar 100968 details that aren't germane. Tseng Tsao, a 12th century philosopher said, "The nice thing about simplicity is its useful wisdom. It's wisdom you can get at." And Albert Einstein who was at least as smart as any Chinese philosopher said, "Everything should be as simple as possible but not simpler.

2. ESCHEW PERFECTION. Winston Churchill said that "perfection is paralysis." Looking for perfection and executional detail while you're still looking for an idea is like countingrepparttar 100969 chickens beforerepparttar 100970 eggs have hatched. Incidentally, Churchill could have becomerepparttar 100971 greatest of all British copywriters. He had a portfolio full of great lines like "I have nothing to offer but blood, toil, tears and sweat " and "The action of Russia is a riddle wrapped in a mystery inside an enigma."

3. STAY OUT OF JAIL. Edward DeBono,repparttar 100972 Cambridge educator and thinker, talks aboutrepparttar 100973 "concept prison." That's where you get locked up when you believe you have to do thingsrepparttar 100974 way they always been done. Try attackingrepparttar 100975 problem obliquely. Allow yourself to color outsiderepparttar 100976 lines. Try to think more playfully, less seriously. Be more serendipitous.

4. THINK RIGHT ABOUT "THE RIGHT ANSWER." No two ways about it, there's always more than one way to solve a problem. And as DeBono will tell you, "The purpose of thinking is not to be right but to be effective. Being right means being right allrepparttar 100977 time. Being effective means being right only atrepparttar 100978 end."

We are advertising BACKWARDS and don't realize it!

Written by Jerry Klabunde


I know your going to find this hard to believe, but...... we are advertising backwards and have no idea we are doing it.

We are advertising for ourselves, now just wait a minute before you go hoffing off.

Think about it.....

You likerepparttar ads, you likerepparttar 100962 placement, you giverepparttar 100963 OK.... right? How much product are YOU going to buy from you? There's your answer, orrepparttar 100964 beginning of your answer.

There is a lot to learn,

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