It's a proven fact that mail order marketers can increase sales substantially by offering their customers a credit card option.
Some marketers enjoy increases of 10% to 30% in sales when they get up with a Visa/Mastercard merchants account. Others have reported increases up to a whopping 100%, or even more!
If all of your sales are made by mail, you can expect to up your total sales by at least 10%, and more likely 15% to 30% simply by offering credit card option. If you plan to use telephone a great deal as a marketing tool, offering a credit card buying option could double or triple your sales.
Credit card buying is seductive. Many people like option of buying something today that they won't have to pay for until later. Also, most consumers tend to spend more using their plastic, than when they're writing a check, or paying cash.
REASONS WHY YOU SHOULD BECOME A CREDIT CARD MERCHANT
There are many good reasons why you can benefit from securing credit card merchants status. Here are some of them...
* People with credit cards are more affluent than those without plastic. They can afford to spend more money. * They tend to be better "credit risks", if you want to sell "open account."
* Overall, they buy more by mail than those without cards.
* You cannot effectively sell from commercials on radio or TV without offering credit card purchasing. Visa and Mastercard are by far, cards most consumers have.
* They often will make credit card purchases even when they are short on cash, and/or when their checking account balance is low.
* You can sell on installments, obtaining permission to charge buyer's card on a monthly basis.
* You can ship goods with secure knowledge that payment has been secured before shipment is made.
By now, you're probably convinced that accepting credit card orders is a darn good idea. But how can you obtain credit card merchants status? Truth is, it's not always a piece of cake. In recent years banks have been playing hard-ball with many business people, especially anyone doing business by mail. It's same old story, a handfull of mail order crooks have almost totally screwed-up a good thing for honest dealers. The major credit card companies have told banks to be very, very selective in issuing merchant accounts to mail order sellers and home business operators.
Because a few scum-bags have ripped off some banks, and run off with money, your local friendly banker may not be too "friendly" when you tell him you want a merchants account. It has become increasingly more difficult for mail order sellers to secure a merchants account, and if you only sell by mail, but also do consider setting you up for Visa and Mastercard processing. That happens to be reality...but always remember WHERE THERE IS A WILL THERE MUST BE A WAY! In this special valuable report I'm going to cover some of best way to obtain your merchant's status.
THE BEST WAY TO OBTAIN YOUR MERCHANT ACCOUNT
Although your banker may have already told you that they "cannot" accept you for a merchant account, simple, unvarnished truth is that he/she can. Visa and Mastercard do set some rigid guidelines for their affiliated banks to follow, but ultimately banks must approve or disapprove each application. Excuses concerning "doing business by mail", "operating a home-based business", "not having a long business track record", are just that-excuses! A somewhat polite way to tell you "no"!
Could a mail order businessman, (books, home-study courses, etc.) but how also conducts his business exclusively in his home get a Merchant Account? Fat chance of him getting a merchants account. Right? Wrong: He happily processes credit card orders for his customers will full knowledge and cooperation from his bank. How did he do it? He never stopped asking for what he wanted.