Efficiency - one of the three Es of business communication

Written by Lee Hopkins

There are many different ways of delivering your business communication: direct mail; in-person sales calls; telephone; repparttar annual report; above and belowrepparttar 107979 line advertising; packaging; posters, and company stationery to name just a few.

Each involves a financial cost for both production and distribution. Are there ways of reducing these costs?

Certainly! eTechnology allowsrepparttar 107980 production of words, sound and visual elements to be seamlessly integrated in a dizzying number of ways to achieve different ends. Each element can then be 're-purposed' or re-used in a different way to try new marketing and content delivery approaches.

These are just some ofrepparttar 107981 potential new technology outputs that your marketing messages and end-user documents can be distributed through:

* cd-roms

* pdf documents (an electronic format for storing and sending documents which ensures thatrepparttar 107982 design integrity of your documents remain intact, irrespective ofrepparttar 107983 end-user's computer and printer configuration)

* website

* mobile phone technology such as sms and wap

* PDA (Personal Digital Assistant) devices such as a PalmPilot

* web-tv

The cool thing about many of these distribution mediums is that oncerepparttar 107984 cost of producing one item is paid for (such as creatingrepparttar 107985 original document),repparttar 107986 cost of making a thousand or a million copies is negligible.

Imaginerepparttar 107987 saving if you could do away with 80% ofrepparttar 107988 printing and posting costs of your expensive Annual Report, allowing instead any interested party to download it from your website, or be sent it via email.

You will not completely get rid ofrepparttar 107989 need for hard copies of your Annual Report as there will always be either a regulatory requirement or shareholders and investment analysts who likerepparttar 107990 'feel' of a bound document in their hand, or they lackrepparttar 107991 facilities to download and printrepparttar 107992 Report off. But such a saving would definitely allow you to investrepparttar 107993 saving in more growth-focused marketing and sales activities.

Assertive communication - what is it and why use it?

Written by Lee Hopkins

What IS assertive communication? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Assertive communication isrepparttar ability to express positive and negative ideas and feelings in an open, honest and direct way. It recognises our rights whilst still respectingrepparttar 107978 rights of others. It allows us to take responsibility for ourselves and our actions without judging or blaming other people. And it allows us to constructively confront and find a mutually satisfying solution where conflict exists.

So why use assertive communication? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ All of us use assertive behaviour at times... quite often when we feel vulnerable or unsure of ourselves we may resort to submissive, manipulative or aggressive behaviour.

Yet being trained in assertive communication actually increasesrepparttar 107979 appropriate use of this sort of behaviour. It enables us to swap old behaviour patterns for a more positive approach to life. I've found that changing my response to others (be they work colleagues, clients or even my own family) can be exciting and stimulating.

The advantages of assertive communication ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ There are many advantages of assertive communication, most notably these:

* It helps us feel good about ourselves and others * It leads torepparttar 107980 development of mutual respect with others * It increases our self-esteem * It helps us achieve our goals * It minimises hurting and alienating other people * It reduces anxiety * It protects us from being taken advantage of by others * It enables us to make decisions and free choices in life * It enables us to express, both verbally and non-verbally, a wide range of feelings and thoughts, both positive and negative

There are, of course, disadvantages...

Disadvantages of assertive communication ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Others may not approve of this style of communication, or may not approve ofrepparttar 107981 views you express. Also, having a healthy regard for another person's rights means that you won't always get what YOU want. You may also find out that you were wrong about a viewpoint that you held. But most importantly, as mentioned earlier, it involvesrepparttar 107982 risk that others may not understand and therefore not accept this style of communication.

What assertive communication is not... ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Assertive communication is definately NOT a lifestyle! It's NOT a guarantee that you will get what you want. It's definately NOT an acceptable style of communication with everyone, but at least it's NOT being aggressive.

But it IS about choice

Four behavioural choices ~~~~~~~~~~~~~~~~~~~~~~~~ There are, as I see it, four choices you can make about which style of communication you can employ. These types are:

direct aggression: bossy, arrogant, bulldozing, intolerant, opinionated, and overbearing

indirect aggression: sarcastic, deceiving, ambiguous, insinuating, manipulative, and guilt-inducing

submissive: wailing, moaning, helpless, passive, indecisive, and apologetic

assertive: direct, honest, accepting, responsible, and spontaneous

Characteristics of assertive communication ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ There are six main characteristics of assertive communication. These are:

1. eye contact: demonstrates interest, shows sincerity

2. body posture: congruent body language will improverepparttar 107983 significance ofrepparttar 107984 message

3. gestures: appropriate gestures help to add emphasis

4. voice: a level, well modulated tone is more convincing and acceptable, and is not intimidating

5. timing: use your judgement to maximise receptivity and impact

6. content: how, where and when you choose to comment is probably more important than WHAT you say

The importance of "I" statements ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Part of being assertive involvesrepparttar 107985 ability to appropriately express your needs and feelings. You can accomplish this by using "I" statements. These indicate ownership, do not attribute blame, focuses on behaviour, identifiesrepparttar 107986 effect of behaviour, is direcdt and honest, and contributes torepparttar 107987 growth of your relationship with each other.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use