Effective communication in business

Written by Lee Hopkins

Effective communication in business

Effective communication in business is not about creatingrepparttar perfect PowerPoint presentation. It's not about writingrepparttar 107975 perfectly-pitched report. It's not even about assiduously alliterating .

Sometimes effectively communicating in business can hinge on something really simple——the habits you bring to your interactions with others.

As we all know, we all have habitual behaviours that we carry around with us and use unconsciously. It could berepparttar 107976 "um" you sandwich between every fourth word of your presentation. It could berepparttar 107977 nervous 'fig-leaf' gestures of your hands. It could be your constant swaying and looking away from your audience, as if you should be somewhere else far more important right at that moment.

Whoever you are, whilst you may know your facts inside-out, whilst your work ethic isrepparttar 107978 standard by which others are measured, if you don't recognise and work on your personal presentation habits you might eventually destroy all that you have strived so hard to achieve.

Whatever your particular habit is, you can best find out what it is by two great methods:

* Ask your colleagues what you do in face-to-face encounters that annoys them

* Have someone video a presentation to a group that you give

We all have a communication habit that works against us in some small way. Butrepparttar 107979 challenge we face is that, left unattended, they start adding up. The more you have,repparttar 107980 more unprofessional you look.

Here's eight interpersonal communication blunders that can wreck your career over time:

* Owning a weak handshake: A weak handshake signals uncertainty, hesitation, a lack of integrity, a lack of confidence and a lack of courage. It quite possibly also triggers subconscious responses inrepparttar 107981 recipient that cause them to focus more and for longer on your handshake than on your message. To butcher Nike's slogan, "Just don't do it!"

* Displaying a nervous giggle: Just like a weak handshake,repparttar 107982 nervous giggle, inrepparttar 107983 eyes and mind of your audience, turns you into a child. No one seriously does business with a child.

* Over-using "I'm sorry": A 'killer' for undermining your authority, a phrase like, "I need your report on my desk by 5 o'clock, sorry" just knocks your professionalism, your communication and your career for six. You have no need to apologise if you arerepparttar 107984 boss orrepparttar 107985 client. There is a place for politeness in business, as there are for courtesy and humility. But inrepparttar 107986 shark-eat-shark world of nature and business, there is no room forrepparttar 107987 weak and mousy. Sorry to have to break that to you...

Fundamentals of Headlines, Copy and Design in Communication

Written by Lee Hopkins

While there are many opinions about what constitutes good headlines, copy and design, most professionals agree that these individual elements ofrepparttar ad must work together. In combination, they must grab attention, convey a persuasive message and portray a consistent identity.

An ad that's too cluttered can't convey a message quickly enough to engagerepparttar 107974 reader or viewer. One that's out of character with repparttar 107975 product or service will be confusing rather than convincing.

An effective headline (or a broadcast ad's opening moments) must immediately capturerepparttar 107976 audience's interest and pull them into repparttar 107977 ad. A good rule of thumb is to look forrepparttar 107978 inherent "drama" in what you are offering, and capitalize on that to create an alluring ad.

Examples: "We're Losing Our Minds" -- a university ad appealing for funds. And "You Don't Have to be Jewish to Love Levy's" -- a bread company ad featuring a Chinese man biting into a whopping pastrami sandwich.

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