Marketing strategies abound on internet. We all know that bad advice is floating all around net.

Your marketing department must work seriously, if you have intentions of making a decent e-income. How do you decipher junk from gems? I am not going to present a marketing plan to you. I am going to show you what, why and how every marketer should use a checklist, for effective marketing with every business plan.

First and foremost, there must be a real need for what you are trying to sell. If enough research has "not" been done, you will have very low chances of success.

O.K., let's assume that you already have a good product or service. The sales and marketing team is supposed to promote it after finding out "who" needs this product or service. If product or service has a target market, these people should be ready to promote for profit! Regardless of motive for starting a home business, product must be sold and always at a profit.

Here are a few things that you need to look for when you are wondering if your marketing plan will be effective:)

1. You will need a market summary to determine if there is a need for your offer.

2. You must clearly be able to explain your product or service definition.

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