So far you have been following my advice and mailing to same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started mailing to those lists.

You may see things like "Undeliverable as Addressed" or "Forwarding Order Expired." Every time you mail to an address and that prospect has moved or cannot be found for any reason, you have just paid for postage with no possibility of getting a response.

Obviously it is a pretty big waste of money to continue to mail to this address, but what do you do about it? You could simply go into list of names that you have purchased and delete returns. No more bad addresses, no more wasted postage, right? That is one option but there is a better way to handle situation.

Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:

1. How do you obtain new customers or clients?

2. How do you get your existing customers to come back for more?

Direct mail/direct response marketing answers both these challenges admirably (it’s not only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING.

The postcard—direct marketing’s secret weapon…

One of simplest and most cost-effective forms of direct mail marketing is POSTCARD. Because postcards work so well they can be considered one of key small business marketing strategies.

"I switched from sending out a monthly newsletter to my mailing list, to sending out full color post cards.

Not only did it save me money on cost of printing, but it saved me hassle of having to prepare mailings.

Feedback has been very positive from our clients and leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!" Kerry Fuller, Realty Executives

Direct mail marketing strategies…

To get new customers all you need to do is: