So far you have been following my advice and mailing to same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started mailing to those lists.

You may see things like "Undeliverable as Addressed" or "Forwarding Order Expired." Every time you mail to an address and that prospect has moved or cannot be found for any reason, you have just paid for postage with no possibility of getting a response.

Obviously it is a pretty big waste of money to continue to mail to this address, but what do you do about it? You could simply go into list of names that you have purchased and delete returns. No more bad addresses, no more wasted postage, right? That is one option but there is a better way to handle situation.

This is how you do it:

1. Figure out how much money is in your budget.

As we all know, marketing of any kind costs money. How much money you are willing to commit to cause is going to determine some key factors about how that money can be best spent. Remember, you want to be economical but you also need to be realistic on what it will take to pull in leads you need to close new and repeat business.

2. Determine your target market.

Who is most likely to buy your product? Are they married? Are they business owners? What is their income level? These are people that you want to target. One of most common mistakes in marketing is answering "Everyone" to question "Who is your target market?" It may be that you have more than one target market, but there is no product in world that appeals to each and every person. Even Coca-Cola targets different people with different messages. Decide who is MOST LIKELY to buy what you have to sell and target them. Your message to teenagers will be different than your message to housewives even if product is exactly same. Different markets may require different mail pieces or advertisements.

2a. Using Right Mailing List.

In making sure that your message is getting across to right people - people who are in market for what you’re offering usually comes down to finding right mailing list.

There is a great deal to know about mailing lists. There are pointers you could follow when buying a mailing list that tell you what to watch for in a mailing list company to make sure they’re reputable. They are:

i)Get references. Talk to other people that have purchased mailing lists from that company.