Develop your skills and talents to perfection and outsource what you lack. If you have a talent for writing, become perfect salesletterwriter and if you don't know how to build a web site let an expert do that for you. By using education and outsourcing all tasks in your business are done well and you stay ahead of your competitors.
1. Your Objective and Strategy
If you organize your business you formulate an objective and develop a strategy to reach that objective. You also define tools that you need to make strategy work. Like sales letters, budgets, investment in hardware and software, education has to be an integral part of your tool box. When you have whole picture ready you have a very good idea what skills and abilities you need to bring journey to a good end. But there is another thing.
We live in a time of rapid changes. Everything around us changes in an incredible speed and it effects us all. There is also an effect on way we are doing business. New views on economics, technical changes, new and very fast ways of communication through virtual highway...it all asks for an attitude of anticipation and a refreshment of knowledge, skills and abilities. You must prepare yourself in time for future. If you don't, you lose because your competitors do and try to take your share of market.
Everybody has talents. One has a talent for languages and is an excellent copy writer, another has a creative talent and is a very good web designer. Your talents make you good in one task and less suitable for others. You should constantly evaluate yourself; which task is done well and which task needs improvement. However problem is that with growing complexity of your business you can't do everything equally well. And to be successful every aspect of your business has to be outstanding.