Ecover Software : If I told you eCovers/Graphics increase sales Written by Richard Dean
To a large degree, desire to touch, hear and see is an almost instinctive reflex. We all fear making bad decisions. When we're about to make a purchase for instance, we need to collect as much information as possible prior to making that buying decision.
According to Dr. Ronald Marks, a University of Missouri marketing professor, studies claim that people learn up to 200% faster, pay 26% more attention and retain 38% more information with marketing messages and sales presentations that engage all senses.
The more senses are engaged during evaluation stage, more information is sent to brain. And level of confidence one gains in making a buying decision is proportionate to amount of information collected. That's why, when we're about to make a purchase, our normal inclination is to grab, touch and feel object we want to buy before we buy. It's simply human nature.
So, it makes perfect sense to give prospects as much information as possible -- ability to see, touch and inspect our offering will increase likelihood of getting them to do what we want them to do. But today, we're confronted with a major dilemma ...
... The Internet!
The lack of tangibility on web impedes sales. And according to Forrester Research, "Many consumers are still hesitant to buy online because they want to see and 'touch' a product before they buy it." That's why online buying, while slowly on rise, is still limited by people's inability to touch and feel a product.
"Accurate, photo-realistic 3D models help (because they) tell whole story," adds Forrester. Intel Corporation recently revealed that, "3D graphics enhance a consumer's visual enjoyment of your website (since) they help convey information in a more compelling format, and they increase your website's so-called 'stickiness' by making your visitors want to return again and again."
The lesson is this: as an Internet business owner or marketer, you need to cater to people's natural buying behaviors. And in order to do so, you must mimic your visitors' offline shopping experience as much as possible. Fortunately, a solution exists.
The web, being a visual medium, offers you ability to show pictures of your offerings as to give your customers something they can appreciate. Look at eBay, for example. Products that sell most are usually those accompanied by pictures of offerings in question. In short, texts tell but pictures SELL!
If you can add a picture of your product (or one that represents your service or virtual product, even if it is never delivered in physical form), it helps to tantalize and compel your customers to act, respond or buy. With my businesses, for example, three- dimensional pictures have increased customer actions by 317%.
The House Of Print.ComWritten by Tony Dean
The House Of Print.Com
Publishing has always been a difficult business to promote successfully, which titles by which authors to promote, which genre, will it be fiction or non-fiction? Will they sell? Will they make money, both for publisher and for author? So many questions which there is no definitive answer and so publisher takes a chance with his money and his time and resources and decides on which books to publish, promote and distribute to bookshops. He may only distribute to bookshops in his own country and if they don't sell well enough, will not be seen by anyone else in world. What a loss to humankind and their quest for more knowledge to enhance their work, their lives. The fount of civilisations knowledge were always universities, libraries, and bookshops, and if publishers don't find it profitable to publish certain titles at all, to distribute to university libraries, and bookshops, then civilisation is poorer. When I was young going through school public library was a must to enhance my knowledge of world around me, it filled gaps in my science, geography and literature lessons, and gave me new insight. I often gazed in awe at rows of shelving containing all worlds knowledge which had been written up by scientists, explorers, academics, and others, and oftentimes, you would have seen me taking an armful of books home to read at bedtime, anything from how atoms work, to famous authors tales of pirate treasure or tales of Victorian London. The young people of today have all this technology at hand, not only at school, but in home as well, they are only a mouse click away to fount of knowledge, but in digital form on internet. Many students believe that if a book is not on internet it does not exist, and they would not waste time going around to local bookshop on their High Street to enquire about it. It behoves, therefore, all authors, publishers and booksellers,