Have you recently opened an online store, and waiting for those customers to drop by and start shopping?
In cyberworld - unlike real world - you just can’t pick a good location and rely on passing trade. You’ve got to work hard to get visitors to your virtual store.
Let’s take a look at how we can drum up a small stampede...
Are You Optimised?
To stand any chance of being ranked well in free search engines, your site must be optimised for keyword phrases you are targeting.
Research and develop a list of keywords related to your product line, using free downloadable software at www.goodkeywords.com . From this list, you can find two or three well targeted phrases, with decent visitor traffic, and make sure your website is optimised for them. Include phrases in title, and meta tags, in body text (several times) and “alt” mage tags.
Make sure your product listings are optimised too. The term “horse saddle” is searched for over 1900 times a month on one search engine alone, so make sure your product titles and descriptions include relevant search term, rather than just plain old product number, such as “Acme A35284”.
Are You Link Building?
Search engines are placing more and more importance on incoming links to your website – in a way, ty consider them to be votes for your site.
First, make sure you submit your site to large list of directories that are crawled and indexed by popular search engine spiders. You can get SEO friendly directory list free at www.info.vibesilencer.com
Next, pursue an ongoing campaign of getting links from other websites. Try to make sure sites are on a related theme. You can find sites that are linking to your competitors by typing “link:www.yourcompetitorswebsite.com “ into Google, and then approach them to request a link to your website.