Easy... create webpage, blog and ping, collect the money!Written by Rudi Ashdown
When I first came across 'blog and ping' technique a few months ago, I have to say I was a bit unsure of how useful it would be. After all, very words 'blog' and 'ping' sound more like something my 5 yr old son would get up to in his school playground! Not a serious business marketing concept, surely? Of course, I've since seen light and have started using practice - but not to same degree as I read some others have. 100's of pages here getting indexed... and thousands of pages there visited by search engine robots.
About same time I started to read about fascination with such programs as Directory Generator, Traffic Equaliser and other mass-producing template software. Now, I have huge respect for likes of Armand Morin who produced DG and other top marketers like John Reese who extol benefits of TE, but like so many of these new web techniques, I have my reservations. Here's my take...
Google, Yahoo, MSN et al aren't blind.Nor are they philanthropic! People search online for information. Period. Yes some then get their wallets out and make a purchase but initial activity is to seek out information to solve surfers’ problems, desires and curiosities. 'Information is king' is still true.
So if what people get when they click on links in these search engines is a mass produced site with just a whole load more listings with occasional rss-feed that's appeared on more sites than Anna Kournikova, surely surfers (searchers) are going to get hacked off and look for information elsewhere. Which will eventually mean lost revenue for SE. A page with yet more links isn't information! And most of rss feeds are not unique and in some cases are not even relevant to original search query. But thing that worries me most about these 'AdSense-laden' copycat sites is that they leave footprints - that is because they are a template, html code is identical in layout for all of them.
Surely, big SE's are going to start wising up. If you produce 5,000 webpages and blast them into search engines using blog and ping method (or any other submission technique) - isn't that akin to spamming? No one doubts that Google and rest of SE's have technology to detect if a page is made with one of these programs. My guess is when enough of their customers (the web-searching general public) start complaining that all their results return are pages of identical listings and odd out-dated snippet (if they're lucky), these DR and TE generated sites are going to get dropped quicker than a bandicoot on nandrolone!
Sell Like a Whooshing Rocket…Written by Maricon Williams
Marketing is stirring reason why businesses zoom in a market like a bomb. Marketing goes hand in hand with advertising. Companies go to different types of media – from print, broadcast, TV to internet – in order to have total advertising. However, mere advertising may not be enough. It will only cost you a fortune and still not having your anticipated aftermath.
In order to get what you want, there are questions that you need ask yourself about your business and about ways you are promoting it. First question is - who is your target market? Your answer may be ladies, children, men, adult or everyone. Know your market’s preferences. By knowing this fact, you can plan strategies so that your market can relate to you and be persuaded to buy your products or indulge in your services. If a change in appearance of packages or abode you’re into is necessary to catch their attention, then it could be a good idea to do so.
The second vital question is: who are your competitors? Know your competitors. That way you can have a good grasp of scope of their control. To compete is to know what other can offer. In return, healthy competition will follow. If you are far behind from them, try to cope up with drastic flow. Maybe its high time to introduce a marketing strategy that can drag business to pedestal.