One of most successful ways of marketing in offline businesses is word-of-mouth advertising. Customers tell their friends about a business and up go sales. There are no direct costs involved.
How do you do same thing online? By using tell-a-friend.
Tell-a-friend buttons and messages are becoming popular on websites all over Internet. One day it could become one of best methods of free online marketing.
Tell-a-friend is especially successful for relaying information to genuine target markets. In other words, when someone logs onto a website they may not be interested in offer, but they may know someone who would be.
Friends can be personal, business, or online contacts.
You can place a tell-a-friend button somewhere on your website. When a visitor clicks on this button a small form pops up. The visitor enters name and email address of their friend as well as a short note. When they send message a link to your website is sent with it.
The best part of tell-a-friend is that it is private and voluntary. The only information friend should receive is what is promised in tell-a-friend message.
If your site sells online products or services, tell-a-friend might be especially beneficial to your e-business.
How does it work?
As an example, someone logs onto a site that is selling an ebook of "Seafood Recipes". They know someone who loves this type of cuisine. They click on tell-a-friend button and send their friend a little note about website and ebook. The friend receives it by email and then clicks on link to visit site. In end, an online sale might result from this recommendation.