Easy Steps To Easy Sales

Written by Polly Hummingbird

Becoming familiar with allrepparttar possible ways to market a product or service online is halfrepparttar 127280 battle of running a successful e-business.

The other half ofrepparttar 127281 battle is discoveringrepparttar 127282 steps you can do that will lead to an online sale.

There are limitless possibilities on how to make a sale happen, beginning withrepparttar 127283 initial awareness to an actual purchase.

This isrepparttar 127284 fun and inventive part of online marketing. It is important to realize thatrepparttar 127285 steps you lay out for an online sale can be just as ingenious asrepparttar 127286 method of advertising itself.

To help you better understand what an online sales process is, considerrepparttar 127287 activity of "linking" from site to site and allrepparttar 127288 discoveries you can make alongrepparttar 127289 way.

The steps leading to an online sale isrepparttar 127290 "linking" portion of online marketing.

Most people just let this part take it's own course, waiting forrepparttar 127291 orders to come in. But a smart e-business entrepreneur will shape and controlrepparttar 127292 steps to an online sale to encourage more business.

As a way of demonstrating, I will show you a plausible example. But, remember, this is just one of possibly "hundreds" of online sale processes that can be developed.


Step 1 - Set Up An Internet Resource

The sites that receiverepparttar 127293 most amount of traffic are usually "Internet resources". If you create your own site of a useful resource, you too can encourage a large volume of site visitors. On your Internet resource site, you can advertise your products or services free.

If you are smart, you will post a notice onrepparttar 127294 site saying who "hosts" it. Include this in your ad copy as well, so that visitors know your products come fromrepparttar 127295 same person who createdrepparttar 127296 resource site. A good reputation can go a long way.

You can also list your Internet resource in search engines, directories, and through reciprocal linking.

Step 2 - Send Out A Press Release

A press release is more likely to be published if it relates to a general Internet resource than if it is for a private site only.

Step 3 - Public Announcements


Written by Heather Reimer

So, you made your best pitch to a potential client, delivered allrepparttar top selling points, answered their follow-up questions, waited byrepparttar 127279 phone and finally it rang and... they said no.

"Thanks, but no thanks."

They don't haverepparttar 127280 budget, they got cold feet, something in your proposal didn't sit right. Whateverrepparttar 127281 reason, you lostrepparttar 127282 sale.

Or did you?

I recently encountered a young web entrepreneur who understands that in business, "no" doesn't necessarily mean "never", and that a last ditch sales pitch can pay off - maybe not today or tomorrow, but some day.

I contacted Jamie Kiley at Kianta.com to get an estimate on building a website. Correspondence went back and forth to determine my needs and soonrepparttar 127283 quote came in. I'm sure it was a very fair, competitive price but it was beyond my budget and honestly, I was just researching at repparttar 127284 time.

So I wrote Kiantarepparttar 127285 business equivalent of a "Dear John" letter. You know, "It just isn't going to work out, it's not your fault, I'm not ready to move so fast," etc.

But Jamie wasn't ready to let me go so easily. She replied with an absolutely masterful last ditch sales pitch letter.


First, she commiserated with me on my sticker shock. "I understand your surprise." But instead of lowering her price, she told me aboutrepparttar 127286 cheaper template options available, saying she'd be happy to recommend one. (She's prepared to help me find a cheaper option elsewhere? Wow.)

BUT... she immediately followed up with an explanation of repparttar 127287 limitations of templates and their generic, unprofessional appearance. In other words, they're cheap for a reason.


Just in case I still had doubts, she backed up her point with a quote from a search engine optimization expert who eschews cheap do-it-yourself sites in favor of spending some dough on a professional site built to attractrepparttar 127288 search engines, get a higher ranking and more traffic.

Okay, that makes perfect sense. Still don't haverepparttar 127289 money to pay her fee but she's got me thinking.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use