Most likely, you are restricting
growth of your business by unknowingly restricting how you promote it.So many in network marketing promote their opportunity in a very limited fashion. They approach others with
idea of working from home or owning their own business.
But is that really
only way you can market?
Now, eventually to sign someone up under you, that subject is going to have to come up. But still, there are many other ways you can lead in with people to start with.
PRODUCTS
I've always maintained that people should not join companies if they don't believe in
products they will be selling. As well, if you are not using your company's products yourself, how do you expect to sell them to your downline?
With that in mind, why not attract more people to your business opportunity simply by first introducing them to your products? A happy customer makes a natural prospect for
business opportunity. Plus, this method can increase your own personal product sales and encourage even those who choose not to join in your business to refer others they know to you.
YOU'RE TESTIMONY
Another way to bring up your business opportunity is to simply talk about what
company or it's products have done for you. Don't start out with a business proposition when talking to prospects, but rather pique their interest by first relating personal stories of how you have benefited.
Is there a product you use personally that has enriched your life? Let them know. People recommend products to each other all
time. This is a natural and non-threatening way to start a conversation about your company.
As well, you can talk about how you've benefited from having your own business. Has it made you extra money? Given you more options? More freedom? Or allowed you or your spouse to quit a regular job?
People are much more willing to listen to personally related real benefits than a sales pitch. Once you've interested them with what your company has done for you, then you can suggest how it could do
same for them.
OTHER'S SUCCESS STORIES OR TESTIMONIES
Most likely there are others in your company that have intriguing success stories. Everyone likes to hear about regular people making it big as it gives them hope of doing
same.
Are there stories you can tell to solicit interest in your company? Can you then relate them to how you are doing AND how your prospect has
same potential?
You will need to put everything on a personal level for your prospect in order to be effective, but often other's success stories can generate an initial interest you can then build upon.