Easy E-Book Promotion TipsWritten by Lisa Maliga
Once your e-book is sold and on publisher’s web site, don’t expect sales to come rolling in. Unless you have a huge network of family and friends with credit cards and PayPal accounts at ready, you’re not likely to rack up much in way of sales without promoting your book.Here are five tips to getting people to notice your novel or non-fiction book and click onto that site and stock up on your title[s]. The Signature Line. [AKA Sig Line]. Unlike scrawl that many authors use to sign their correspondence and autographed copies, Signature Line is blurb you always add to bottom of your e-mail. The best Signature Lines have your name or pseudonym, URL of your book, a catchy one or two-sentence blurb, and your homepage address [if you have one]. Acceptable lengths range from two to six lines. You’ll need to experiment with what type of font to use, and if there should be color or not. Sometimes you can use two different fonts. For example, Amazone BT, Kaufmann, Lucida Handwriting or Park Avenue fonts make terrific simulations of handwriting. The choice of lettering is vast and it can help reflect tone of your book. Creepy is name of “blood-dripping” font, and Curlz MT is commonly used to invite younger visitors. WONTON ICG can add an Oriental touch and Storybook might help that fantasy or romance novel attract more interested readers. However, not all e-mail programs are able to discern unique fonts/colors so don’t overdo it! What all e-mail addresses should be able to pick up is URL. This should be written out in its entirety, always beginning with http://www.nameofbook.com. To link your book to WWW at large, make certain it goes to your author page. Sending a person to http://www.bookcompany.com and expecting them to find your book will cost you potential buyers. People online have very short attention spans. Always make it as easy for them to find your book as possible. Another way to make your signature line stand out is by adding some of your deathless prose in form of a blurb. For my soap making book, THE JOY OF MELT & POUR SOAP MAKING, I came up with just six words: ‘Buy it today … make suds tomorrow!’ Sometimes you’ll want to use a quote directly from your e-book, or a line of dialogue. Movie posters are excellent sources of inspiration. Think of memorable line from STAR WARS -- “May force be with you” or “A hero will rise” from recent Academy award-winning movie GLADIATOR. Your Own Web Page or Web Site. Any e-book author must be able to communicate to potential online buyers that not only are they a legitimately published writer, but what their book is about. Whether you choose to have a single page offering a description of your book or go to a flashy web site with room to highlight not only your book, first chapter or two, a guestbook, links, chatroom, your favorite recipes, etc., your budget may be such that going with a free web host is all you can afford. While Writers’ Web Designs offers very reasonable design and hosting rates, Tripod, GeoCities, AOL and MSN, along with many others, don’t charge you a penny to have a web presence. Whether you have a hankering to work with HTML or want a simple site that’s as easy as AOL’s 1-2-3 Publish, that decision is yours. Surf web, particularly other writers’ web sites, and see how each author has a unique place on Internet. When designing yours, always remember your goal: to sell copies of your e-book[s].
| | How Not To Get PublishedWritten by Michael LaRocca
HOW NOT TO GET PUBLISHED Copyright 2001, Michael LaRocca http://free_reads.tripod.com(This article may be freely published with author's information intact.) One morning, I decided to sleep late for a change. I stumbled out of bed at 10:00, not my usual 7:00, and fired up computer. Little did I know what I'd find in my mailbox on this particular morning. The first thing I saw was about a dozen people congratulating me for something. I opened an email at random, and it didn't say why I was being congratulated. Meanwhile, my other mailbox opened in a different window. It informed me that 39 people had joined my newsletter mailing list since previous night. A dozen more congratulations waited for me there. I opened one up, and again there was no reason. Instead of continuing, I played a hunch. I logged onto my publisher's website, and there it was. VIGILANTE JUSTICE. While I was sleeping, my first novel was published. (There's a 16-hour time difference between my home in Hong Kong and my publisher's office.) I checked out VIGILANTE JUSTICE web page -- my web page -- and was astounded once more by book cover. The music, which I'd never heard before, captured mood of book perfectly. For a long moment, I simply basked in feeling. Published at last. If someone had told me one year ago that I'd be publishing four books this year, I'd have called him an eejit. The last time I was published, not counting VIGILANTE JUSTICE, was twelve years ago, and that doesn't count because I paid someone to do it. I'd long since given up on getting published again. In fact, I doubted I'd ever write again. By now you may wonder how I made it from Point A to Point B. Or for that matter, why I stopped writing. The second part is simple. I was chasing money, becoming a high-powered businessman and losing myself. The first part is a little more difficult to explain. In December 1999, I flew to Hong Kong for a vacation. The first vacation in my life, really. I intended to stay for a month, but I never left. Instead, I married an Australian who teaches English over here. I quit my job in North Carolina by email, though I still maintain my former employer's website. I love Internet. I found myself unable to work in this country. So what was I to do with my time? I dusted off a childhood dream and resumed writing. I had a slush pile full of old short stories, and I ran them through on-line writing workshops. There are two parts to writing -- story and structure. I wasn't changing my stories -- they came from me and were what I wanted to write -- but my style was pathetic. Style is also part that can be learned. So I did. Then came something that amazed me. New stories. Just mixing with "writing culture" got my creative juices flowing again. After all those years. Better than ever, in fact. Next, I published them. Between March and December 2000, I published twenty stories in twenty different e-zines. I only made $6, but I was padding my resume. I believed that I had a short story anthology in me, and I'd decided to try e-publishing it. I felt I needed a "track record," so I got one. I also had a novel in my slush pile, one new thing I wrote in nineties. A gripping imaginative story, badly told. But I'd finally learned about craft, structure, and hard work that comes after that original flash of inspiration.
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