We could learn a thing or two from pro sports.
Baseball players use stats to tell story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen.
Those stats are cited by commentators during game, sports reporters after game and they are featured on backs of baseball cards to they tell story of player's career.
Those of us in business could learn a thing or two from baseball players about using stats to size-up our careers and experience.
Give your prospects a reason to listen to what you have to say.
I was attending a conference last month and topic of using business stats to "earn right" among prospects was brought up. "Earning right" was explained as giving your audience a reason to listen to what you have to say.
Before you can sell anything you must establish credibility.
Before you can sell anyone anything, you must first convince them you or your product or service are worthy. And one way to do that is with stats.
At conference, we were tasked with compiling a list of our own stats (what we've achieved in our business or career, or what qualifies us to be doing what we're doing) and I was amazed at how few of my own I could recall on a moment's notice.
Can you easily list all your "stats" — I couldn't!
It was easy to come up with obvious - I've been helping clients successfully market for 20 years.
And I could also recall two recent marketing successes: gaining free exposure for my business to 100,000+ of my ideal customers and tripling my web site traffic in a three-month period.
But beyond that I was stumped. My 20 years of marketing experience and seven years of entrepreneurial experience were boiled down to three stats that did not do a very good job of representing my career or my expertise.
I came home from conference determined to compile my list of stats and to start using them. And, to inspire you, my readers and clients, to do same.
Use my 10 questions to create your own list of "stats"
To make it easy, I've compiled a list of 10 questions you can ask yourself to come up with your own list of stats. This list is just a jumping off point.
Feel free to brainstorm further to come up with your own list of compelling stats that you believe will help you "earn right" to be seen as an expert in your field by your prospects.
I call this list your "10 Steps to Greatness" Why? Because when you are able to list stats in 10 different areas, you will be able to convince your prospects you are great at what you do AND that your product or service can help them.
I've included my own stats as examples, NOT to brag about them, but for several reasons: First, to show you I DID come home from that conference and compile my own stats; Second, to give you examples to follow; and Third, to inspire you (if I can do it, you can, too!).
Not all of my stats are earth-shattering. But by having a full list to choose from, you can be sure to have a handful of compelling stats available at any time.
10 Steps to Greatness