Before you start building your site, ask yourself "WHY?". Why did you decide to build your own web site. How are you going to earn money? Creating simple homepage will not get you any money at all nor you receive lots of visitors. Your website must be part of your business. It also must be part of your business plan.
When you are planning your website, ask you following questions:
1. Who is your audience? Your main goal is to provide information to meet needs of your key audience, in a manner that is user-friendly. Audiences may include your clients: businessmen, professionals, etc.
2. What goals do you want to achieve with this site? What problems is your Web site trying to resolve? What are advantages to having a Web site? Think about these questions as you prioritize your goals, and use them as a guide in your decision-making.
3. Is information you want to provide same information that your audience wants from you? Your perceptions may dramatically differ from their perceptions! Involve your visitors, listen to their comments, test your site with them. Approach your information as if you were a user visiting your site for first time. Does it make sense?