1. View your affiliate program as a partnership between you and your affiliates, and make it your priority to develop good relationships between you and your affiliate sales force.
2. Answer any questions your visitors or affiliates have about your affiliate program in a fast and friendly manner.
Remember that nothing will turn your affiliates or visitors off of your affiliate program faster than an unanswered email. Your affiliates must know that you take them and effort they make to promote your business seriously.
3. Track all of your affiliates' sales accurately and fairly.
Your affiliates should be able to earn commissions on their referrals even if their referral comes back months, or even a year later and makes a purchase.
4. Save time and money by making your affiliate program, like your business, as automated as possible.
Your affiliate program software should allow you to automatically notify your affiliates by email whenever they've made a sale, referred a new affiliate if your affiliate program is two-tier, as well as show your affiliates how many hits, sales, and commissions they've generated in real time.
5. Attract more affiliates by paying a high commission, offering a two-tier commission structure, paying commissions on repeat customers, or by giving your affiliates opportunity to earn residual commissions if you provide a service that is paid for on a subscription basis.
6. Give your affiliates plenty of resources that they can use to promote your products.
This could include your own marketing courses that your affiliates can give away to their visitors or subscribers, ad copy that you've found has produced sales for you, ebooks that they can rebrand with their affiliate URL, or sample recommendations of your products.