Niche Marketing, in simple terms is all about targeting hot topics, providing answers, and making them available to search engines and you.
Staying with basics, here are just a few steps required in creating a Niche Market:
1. Find out what people are most interested in. 2. Create or find a product that gives answers. 3. Advertise your product on a mini site using Pay Per Click Search Engines.
Of course, as with everything, when you dig a little deeper, you find variables. One such variable is about determining specifics of a search term's popularity.
For example, you might discover that people are really interested in "pet care." However, there are literally hundreds of different pets people have, and multiple breeds of each.
So you must narrow things down a bit by researching which pet information is more sought after than others. Do searches on "tropical fish", "dogs", "cats", "ferrets", etc. until you have a good amount of statistical information on each pet. Then determine most popular type of pet to begin focusing on.
The tool that I use to do this research saves me a tremendous amount of time. Check out this extremely useful tool here: Adword Equalizer
Let's say hypothetically, you learn through your research that "dogs" is most popular pet search on Search Engines. Now you have a focus group to work with in creating an informative product. Dog Lovers!
So out of hundreds of possible pets people might be interested in, "dogs" turn out to be number one pet searched about.
So what do you do? Write an ebook about dogs?
You could, but you would lose big time! Niche Marketing is a ll about targeting specifics. But topic of "dogs" covers literally hundreds of different breeds. So from a niche perspective, topic of "dogs" is still way too broad.
In order to successfully niche topic of "dogs", you'll have to go back to Search Engines and break subject matter down more. Do searches on "collies", "spaniels", "beagles", etc. until you've found most popular breeds.
Again, using Adword Equalizer I save lots of time and get ev en more useful answers.
Now you're niching!
OK, so you do your search on various breeds of dogs and find that "golden retriever" is most popular breed inquired about. All your hard work has paid off and you have your primary target.
But perhaps something else was learned from breakdown.
Dogs are extremely popular pets, and maybe you saw that, even though "golden retrievers" were most popular, other breeds came in as close seconds.