Don't Hide That Price Tag!R.M. Blackledge ©Copyright 2005
One of
most common misconceptions about selling is that naming of a final price shouldn't be done until you've already closed sale. This tactic is commonly used in new and used car sales.
"How much, exactly?" The customer asks. But salesperson doesn't immediately answer, instead he/she continues babbling on about some finer point of product. In effect, salesperson is trying to entice customer into falling in love with product, such that final price won't really matter all that much.
The customer will find money somehow...
This tactic must work relatively well, because it's ages old. Unfortunately, sales game on internet is a little different than in brick and mortar world. Web merchants have to be concerned about a little thing known as bandwidth.
Traffic that doesn't convert into sales wastes bandwidth, which can become a BIG FACTOR if you have a ton of pages on same web host. The cost of placing your site[s] online is something that must be factored in when you start your web business. It's common sense then, to consider that poor affiliates will never become wealthy affiliates if they don't pay attention to bottom line.
Pay-per-click search engine advertising is a big deal now that banner ads have become so ubiquitous as to be almost useless. Many affiliates swear by their pay-per click campaigns. This type of advertising method brings highly targeted traffic to merchant's site.
In effect people are ready to buy. But are they?
Many affiliates who use pay-per-click advertising also believe that a sales price is something that should be hidden until very last moment. Thus, on affiliate's site price will be located at bottom of page next to sales link. The hope is that customer will read all sales text FIRST, and thus still be willing to make a purchase - even if sales price is not exactly what they expected.
