Words, or rather control of words and hence control of language, have given one a sense of power. If some language confuses, then there may be impression that one is somehow superior over someone who does not understand language. This is great democratizing feature of Internet.

Unfortunately there has now developed a separate language that has become exclusive to Internet and it has had effect of scaring many people away from active use of net. It is true that there has been a phenomenal increase in business on net but in many cases use is restricted to e-mail and basic research for papers or reports. Many individuals need a very precise explanation or understanding and yet while they are surfing around net they come across a word such as "e-zines" (which means a newsletter sent through e-mail) and now their enthusiasm is tempered. This is not to suggest that people using net are linguistically challenged in some way. They merely want to understand language without having to resort to a technical dictionary.

Perhaps introduction of Apple computer can serve as an illustration. When individuals began working on computers, there was constant frustration for people who were able to use computer but who were not literate enough to work their way through myriad of DOS prompts. The concept of a user friendly system opened door for Apple with its user friendly Icons and point and click method. What could be easier? Now computer could be used by everyone and not just technologically gifted. Computers were now taking on some human attributes - so to speak.

This kind of democratization of Internet is also necessary. Why should a potential user, especially someone who wants to set up a web page, but who does not necessarily possess technical expertise, be faced with phrases that talk of "switch off external CPU cache in your PC's Bios" or "paid-rank" search engine." This is a case where old "kiss" (keep it simple stupid) would prove effective.

A monkey could use "The Hypnotic Writer's Swipe File," a brand new e-book by Larry Dotson and myself, to write a riveting sales letter, ad, or e-mail message. The only condition is monkey needs to be able to read.

I'll prove it to you.

Right now I have no idea how to write this article. So, in this case, I'm monkey.

Now follow my path....

I grab this new e-book and flip through it---which is what I'm doing right now---and I spot a phrase...

"You don't realize it, but in next few minutes you're going to learn..."

I add to that phrase something my monkey mind gives me, "...how to get people to do your bidding by using this amazing collection of hypnotic materials."

I now have this: "You don't realize it, but in next few minutes you're going to learn how to get people to do your bidding by using this amazing collection of hypnotic materials."

There, I just wrote a good line. Any monkey could do it, as long as said monkey can type.

If you're like me, you'll probably want another example. Stop! Did you notice that "If you're like me..." is a hypnotic line? It is. It's in this book. My monkey mind found it and used it.

And "Stop!" is from this book, too. I saw it and tossed it into above paragraph. Made you look, didn't it? Here's a fact for you: Any man, woman, child or monkey can flip through pages of this new ebook and find words, phrases, and complete sentences to help them lead and control minds of their readers.

Hey! Did you catch what I did? The phrase "Here's a fact for you..." is also from this collection. It's a way to assume logic without having any. It works. And did you notice that "Hey!" grabbed your mind? It, too, is from this collection. It's a powerful yet simple tool for practically yelling out your reader's name in a crowded room. It GRABS attention.

Are you beginning to see how you can use this material? Think about making use of this collection of hypnotic material and you'll begin to feel real power.