E very Small Business Needs Two Websites

Written by John Jantsch

Every small business owner knows that they need a website, right? Wellrepparttar truth is what they really need is at least two websites.

One website that is specific to their business, product, service, name, etc. and...

another site that is an educational site specific torepparttar 131747 benefits of their service or product.

So JoesBaitShop.com tells all aboutrepparttar 131748 various lures and tackle you offer, even more aboutrepparttar 131749 charter trips, and eventually how to buy.

CatchFishToday.com (your other site) however is full of informative information, how-to tips, and resources for avid fisherpersons.

Of course this site also has plenty (but not too many) of links back to JoesBaitShop.com.

Here'srepparttar 131750 deal. Online people don't go out searching for companies, They go online looking for solutions, information, answers to life's persistent questions...you know like what'srepparttar 131751 best hat to wear cod fishing?

Your second website gives themrepparttar 131752 answer and sends them to your first site to go shopping.

35% Revenue Increase… from Your Website!

Written by Glenn Murray

35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!

Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. On average, they failed to find what they were looking for 35% ofrepparttar time. Shockingly, 37% of users couldn’t even find company location details!

What was surprising was that users didn’t give up. They generally foundrepparttar 131745 information they were after – but they found it at a competitor’s site!

So how do you stop potential customers falling intorepparttar 131746 hands of your competitors? Nielsen is right when he suggests user research. Yes, it’s imperative that know what your users need at your site. But what he doesn’t say is how to structure your website so it meets users’ needs.

There are two golden rules:

Write first, build later Write to your customer Write first, build later The real message on most websites is inrepparttar 131747 writing. It makes sense, then, thatrepparttar 131748 writing should determinerepparttar 131749 structure.

Unfortunately, this is notrepparttar 131750 case for most businesses. For them,repparttar 131751 writing is an afterthought. They structure and design their website first, then try to fitrepparttar 131752 writing torepparttar 131753 structure. This flies inrepparttar 131754 face of common sense. When you speak to someone, you structure your speech around your message. You don’t decide on a structure, then changerepparttar 131755 message to suit!

For a truly usable website, you need to plan what you want to say before you createrepparttar 131756 site – perhaps even writerepparttar 131757 whole thing. The message –repparttar 131758 writing – should determinerepparttar 131759 structure.

Write to your customer So how do you decide what to write?

Firstly, don’t think, “What do I want to say?”. When you’re writing a website, you have to think, “What does my customer want to know?”. It’s a very subtle difference, but it’srepparttar 131760 key to engaging writing. And that’s what you want to do… engagerepparttar 131761 customer.

Most customers will want to knowrepparttar 131762 basics:

What do you do? What benefit do you offer them? Why should they choose your service or product? Why should they choose your service or product and not your competitors’? What does it cost? How can they contact you? Where are you located? Your website has to communicate a lot of information. And to make matters worse, you’re going to have limited screen real-estate. Ideally, your customer won’t have to scroll – especially on your homepage (all your information will fit within a single window). And you can’t fillrepparttar 131763 whole screen with writing, either. The design and navigation elements take up about a third ofrepparttar 131764 window, and you should leave a bit for white space (you don’t want to overwhelm your customer). As a rule of thumb, you should expect to have about 1/3 – ½ ofrepparttar 131765 window at your disposal forrepparttar 131766 writing.

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