Marketing ONline or OFFline is about your MIX.

MIX means variety of strategies you use to promote yourself/ your site/ your wares.

The purpose of a Marketing MIX is to attract visitors using different forms of promotion. This MIX tactic has been used successfully by OFFline Marketers for last 50 years.

ONline marketing mix strategies may include...

* Ezine Ads * Ezines * Articles * Sig files * Banners * Promotional deals * Autoresponder message sets * eReports * eBooks * Stickiness systems * FREE something

* POPups

POPups! Aargh. I hear you say.

Not so... POPups done elegantly and POLITELY actually add value to your site, and they'll promote you long after visitor has left.

Think of it this way.

Remember last time you were in Mall and someone was promoting something. You were interested, so you went over and asked some questions, but you didn't buy.

Now, a savvy OFFline marketer would have given you something to take away... a flyer, a brochure... something.

The reason? Well, it's a memory jog, and you never know where that promotional item ends up. Yes, a high percentage end up in rubbish bin... but a small percentage do not.

AND... all this has cost you is a small action.

Now think of your site. Someone has come to it looking for something. They didn't buy anything, and they may never return.

What MEMORY JOG can you give them?

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Enter EXIT Marketing POPups

* Use them ELEGANTLY. This means that what you offer in your Popup must be in context with what you've got on your site.

"As much as things change they stay same."

As an OFFline marketer it's interesting to observe a trend emerging on web.

What's this trend?

Well, what's now happening is that highly successful promotional techniques, - which have been part and parcel of everyday, (offline) small business marketing campaigns - now have their web-equivalents.

OFFLINE:

* Company A is in marketplace competing with a lot of other Company A's.

Businesses have to find ways to keep their products and/ or services within orbit of their potential customers ever- diminishing attention span.

* Advertising is expensive. Advertising Messages have to be continually repeated to maintain a presence in marketplace. The Advertiser with biggest budget can pay for biggest presence (Note: this doesn't always translate into sales though.)

* Give-aways, freebies, contests, valuable guarantees, trial use, buy one - get one free, referral systems and loss leaders are used to attract customer attention.

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ONLINE: Notice web similarities with these existing bricks and mortar promotional techniques here? Many of these offline promotional techniques are now becoming common fare on web.

ENTER The Fridge Magnet concept... "stickiness systems."

An excellent example of this trend in action is old fridge (refrigerator) magnet technique. Offline, it's a simple, cheap and EXTREMELY effective technique. ONLine it will achieve same results.

Why? Two phrases "Repetition & human laziness."

Here's how fridge magnet system works, OFFline.

1. Company A makes contact with a potential customer through a variety of different promotional techniques. Smart companies know that a person is unlikely to buy from them first time. Repetition is key.