Written by Doug C. Grant

Think about it.

How many people do you write to during a business day? How many of these people know you only through your words?

Okay, so maybe you have shared a few handshakes with some of them. But their opinion of who you are and your worth as an employee or business person may still be judged primarily byrepparttar words you write.

It comes down to this. Everything...EVERYTHING!!!...you write is a picture of you. It might berepparttar 129868 wrong picture but that doesn't make any difference.

The PERCEPTION of who you are is far more powerful thanrepparttar 129869 REALITY.


For over 30 years, I've served as a Business Writing Consultant to hundreds of companies, both privately owned and Fortune 500. Duringrepparttar 129870 past 15 years, I've noticed a steady decline inrepparttar 129871 ability of many business people to effectively express their ideas in writing. They are often extremely articulate in meetings. But when asked to reduce something to writing they can't get pastrepparttar 129872 subject line.

Here's an example. I recently received a phone call from a brilliant articulate middle management executive of a Fortune 500 company. He was calling from his office atrepparttar 129873 company's headquarters after nine inrepparttar 129874 evening.

He had just spent several hours trying to draft a Purpose Statement for a marketing proposal. This Purpose Statement was important. It setrepparttar 129875 tone forrepparttar 129876 rest ofrepparttar 129877 written proposal. If it was clear, concise and promising, he could expect a full reading. Ifrepparttar 129878 statement was confused and dull, he was on his way toward rejection.

I had him fax me what he had written. It was little more than company cliches strung together with connectives which said almost nothing. If I had not known and worked with this man on other projects, I would have considered him dull and ordinary.

I had him tell me in his own words what he wanted to say. We then worked together to draft a statement that helped sell his program...AND HIMSELF.


I won't deny that having a writing talent can help. Although I have seen many imcoms (important communications such as letters, memos, proposals and reports) fail because a literary style called more attention torepparttar 129879 words thanrepparttar 129880 message.

A Winning Web Site Requires Winning Words

Written by Oscar Bruce

Ever sit down to create that winning ad, publicity release or newsletter and couldn't come up withrepparttar right words or phrases? You will never make your future until you curerepparttar 129867 problem ofrepparttar 129868 Dialog Dilemma. And that means enlarging your personal powers of expression... inserting precision and persuasion to your promotional ideas as well as your personal communication.

The Internet Is a Money Maker In many waysrepparttar 129869 Web isrepparttar 129870 ultimate medium, but only for those who can deliver their message persuasively and convincingly. Your words must create desire and compel action. Repeated disappointment and non-production will berepparttar 129871 outcome if your words do not inspire action. You must getrepparttar 129872 order.

Winning Words How do you make your web site dazzle, charm and seduce? A truly distinctive and compelling Web site relies on successful semantics. Words and phrases carefully orchestrated to inspire feeling, then desire and finally "action". The decision to purchase and "do it now" - that isrepparttar 129873 total and final objective of your ad campaign in any form or place.

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