Along with convenience and speed of email, however, comes added potential for mistakes in typing, grammar, and spelling. Just like you'd carefully re-read a handwritten letter before sending it off, any email communication you send should be read through carefully before hitting that send button.

Especially if your message is business related, you need to be sure that your information is accurate, recipient's name is exactly right, and your spelling and grammar are correct. Of course, it's possible that your recipient won't notice errors, but when it comes down to your business, do you really want to take that chance?

How do you seize attention of jaded surfers and wrench their perception with an email address? Simple, get your free email from sites like:

http://www.ArtCity.com http://www.MadeOfMoney.com http://www.DoItYourself.com

How much more likely will someone be to actually want to read your email if your email address showing in their list of received mail makes them smile or mentions their profession or their interests before they even open it?

Obviously it would serve your business to offer free email from your own domain if your domain name is generic and represents an entire industry or is funny or descriptive like those listed above. Free email accounts can be set up through several companies that provide a list of specific names they've reserved for their company, such as lists at:

http://www.myownemail.com/ and http://www.netforward.com/

There are multiple options to consider depending on how you and your free email subscribers would prefer to receive email. If you'd like a simple explanation of three most common types of email service available online, go to:

http://www.emailaddresses.com/guide_types.htm

This page helps you to understand difference between POP3 email, web-based email and email forwarding services. Each have pros and cons depending on your preferences.