EMPATHY, as we define it, is a Natural Talent. Building your work at home business around your Natural Talents is your key to success. Most people, who work at home, have little sense of their Talents, much less how to build a business around them. They are masters at knowing their weaknesses. They will develop Internet traffic generation systems, work to get a high Page Rank, and hire Search Engine Optimizers, while their Natural Talents lie dormant and neglected.

This is second in a series of articles describing 34 Natural Talents that can make you successful when you work at home. Your Talents are what give you “edge” in market place. The purpose of this article is to help people working at home identify their Talents and what to do with them, once they are identified.

First, examine, do you have EMPATHY as we define it? EMPATHY defined is: “A person that loves to relate. They can sense emotions of those around them. They feel what others are feeling as though they were their own feelings. Intuitively, they are able to see through other person’s eyes and share their perspective. They do not necessarily agree with each person’s perspective. They do not necessarily feel pity for each person’s predicament. That would be sympathy, not empathy. They do not necessarily condone choices each person makes, but they do understand. They hear unvoiced questions. They anticipate needs. When others cannot find words, they seem to find right words and right tone. They help people find right phrases to express their feelings. They help others give voice to their emotional life.

The first word of advice that I'm going to give is about advertising. Nothing in this world is free. You're going to get what you pay for. Don't jump at every advertising offer you get once you get going. You'll just end up chasing your tail, and throwing your money away. When you're just starting out it's better to sell information, or small ticket items rather than harder to sell big ticket items.

Everybody talks about search engine ranking , and there's nothing wrong with having a high search engine ranking, but for me, I'm more concerned about getting high volume, targeted traffic to get me going, than how high I'm ranked on Google, or Yahoo. Sure a higher ranking is going to give you more business, but lets just get established for now.