Written by Larry Wack

Today's business has adopted online advertising for many reasons. It's fast, it's inexpensive, and it produces revenue. But 100 years of advertising history has also created something withinrepparttar American consumer that they will not let go of. If your campaign is going to attempt to defy that, you are setting yourself up for a final resting place withrepparttar 101037 "patented medicines."

It is well documented thatrepparttar 101038 1980's broughtrepparttar 101039 "Age Of Skepticism" in advertising torepparttar 101040 American public. It came, in fact, shortly afterrepparttar 101041 infamous 1979 customer survey that Oglivy and Mather of New York City conducted. That survey revealed that 75% of those asked did not think that advertising in general toldrepparttar 101042 Truth. In short,repparttar 101043 message was this: 3/4 of those you were about to advertise to, probably won't believe you.

Twenty two years later, there is no evidence that much ofrepparttar 101044 American attitude has changed. If you search around, you probably won't find any written record that someone has stepped up torepparttar 101045 podium and declared a final end to this Age of Skepticism. If you checkrepparttar 101046 customer surveys of repparttar 101047 late 1990's, you'll find continuous references torepparttar 101048 fact that customers want "advertising that is believable."

The "Age Of Skepticism" in American advertising was probably coming, Oglivy survey or not. The survey, however, ended up presenting some very clear and disturbing evidence. But by 1980,repparttar 101049 American public had had 100 years of blatant mass advertising as we know it. And frankly, they were very tired of being lied to. In fact, if you check history, you'll find that atrepparttar 101050 outset of mass advertising, many businesses didn't want anything to do withrepparttar 101051 advertising concept itself. Publishers lied about circulation amounts; ad brokers made deals with publishers behindrepparttar 101052 backs of consumers, and no one took responsibility for anything inrepparttar 101053 industry. But there was one thing that kept everyone inrepparttar 101054 ball game, regardless of how nastyrepparttar 101055 business was. Something called money.

Our first "taste" of mass advertising wasrepparttar 101056 infamous "patent medicine" campaigns ofrepparttar 101057 late 1880's. A poor way to startrepparttar 101058 American advertising heritage. A campaign of selling "elixirs" torepparttar 101059 American public that contained cocaine, heroin and many times 44% alcohol rates, with ads claiming they cured everything. It tookrepparttar 101060 American public about 10 years to sendrepparttar 101061 advertisers and their products torepparttar 101062 entrepreneurial graveyard. Inrepparttar 101063 interim, however, millions were made in advertising alone.

By 1900repparttar 101064 "floodgates" of mass advertising were open, andrepparttar 101065 race was on. The deception continued in all aspects of selling and advertising and finally, 80 years or so later,repparttar 101066 American public reacted to it all in a message to all companies and their advertising techniques. The message was very clear from American consumers. And that same message has stayed very clear forrepparttar 101067 last twenty two years. . .


Written by Val Burnett & Brenda Freeman

Duringrepparttar last year we have seen a big change in how marketers promote their products. We believe that truth in advertising will get you much farther than hype, dishonesty or misleading ads/subject lines. If you use these tactics most, if not all,repparttar 101036 people will shun you and refuse to sign up under you for any program or service you promote. This is FACT.

When you promote onrepparttar 101037 internet, you are not only promoting your product, service or affiliate programs, you are also promoting YOURSELF. Everything you write or do reflects on you and how other marketers view you. How you represent yourself determines whether you will be respected and taken seriously or not.

There are so many marketing newbies these days observing how other marketers promote their products. BUT they may not be picking up good advertising skills by doing this. Overrepparttar 101038 last while there have been a larger number of marketers using what we call "Dirty" tricks in their subject lines in order to get you to open their email. This actually doesn't dorepparttar 101039 marketer any good, because as soon as their email is opened,repparttar 101040 person that has been 'duped' byrepparttar 101041 subject line feels cheated and deletesrepparttar 101042 email, but not before making note ofrepparttar 101043 persons name and/or referral URL so they can make sure to NEVER sign up for their programs again.

This is an inappropriate way to promote any opportunity. These are just a few examples of inappropriate subject lines:

"Activate your account, please" "YOUR ACCOUNT HAS BEEN TERMINATED" "Remove!!" "Your Account Has Been De-Activated" "From Admin" "Congratulations you won free software" "Admin - Your Confirmation Required" "Notification of Payment Received!!" "Paypal Notification" "URGENT - You Must Confirm Your Free Position Now !" "Your commission check" "Confirmation Required" "You've made another commission!"

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