E-mail Promotion Internet Marketing WorksWritten by Daegan Smith
E-mail promotion Internet marketing can help your home-based business expand and attract customers that are interested in goods and services like yours. Once you have determined who is your target market, drawing them into your circle of customers requires some effort. Using an e-mail promotion, Internet marketing can be very lucrative to your business.Before you start an e-mail promotion Internet marketing campaign, you must develop a database that represents your target customers. If you are offering e-mail services as part of your mix, you must make sure customers know about them. Also, provide several ways for someone to opt-in your services. Some of these options include: by providing an online way to sign up, by telephone or by direct mail as well. An effective e-mail promotion Internet marketing program does not end when someone gives you an e-mail address. You may e-mail them once before they must respond to either an opt-in or opt-out message. Otherwise, you might be accused of illegal spamming. Once people have opt-in to your e-mail services, treat them with care. Such customers are valuable and should be treated as a valuable commodity. Do not pass your list on to a third party without permission of parties in question. Also, you must have an opt-out option available for those that wish to do so.
| | You DO Have an Email List Don't YouWritten by Robin Henry
No matter what type of business you operate, you need an email list. Not just any list, preferably an opt-in list. If it's a double-opt-in list, it's even better. Why?Because your list keeps you in touch with your clients and prospects; it develops a relationship of trust; people buy from people they trust; and finally, it's a very cost effective way of marketing. Take this example of a hairdressing business with a proprietor we'll call Sophie. Sophie obtains email addresses of her clients in her database along with details of types of services they generally require eg, perm, haircut, shampoo etc. She and her team know periods between services so, when clients are due for another hairdo, she sends them an email reminder suggesting they ring a day or two in advance to ensure a booking. Clients respond. Occasionally, she has a low demand day. Her paid staff is going to stand around without a full day of work. Sophie goes through her database and finds several clients who would normally require a new hair job around about that time. She sends them a short email offering several booking times and a small discount if they accept. Bingo! Instead of four hours without bookings, she now has three hours taken up.
|
