E-mail: a Story of Evolution by Design

Written by Cheryl Rickman

The Killer App Known as ‘the killer app ofrepparttar ‘90s, e-mail has come a long way, fromrepparttar 109660 dawn of e-mail packet-switching theory inrepparttar 109661 1960s andrepparttar 109662 first e-mail programme in 1971, torepparttar 109663 present day, 2001, where rich media and java technology have created e-mail that can battle with television advertising and improve return on investment.

Throughoutrepparttar 109664 90srepparttar 109665 key benefits of e-mail were in its cost-efficiency, its quickness and click through rates. The fact that e-mail allows for good customer retention and prospect list building are further benefits, along with its viral marketing capabilities and its capacity to be responsive and customary, based on user action. Thanks torepparttar 109666 ability to tailor content, style and frequency of e-mails, depending on customer buying patters, actions and demographic statistics, e-mail is one ofrepparttar 109667 best customer-focused marketing tool at a business’s disposal today.

E-mails nurture those important customer relationships and allow marketers to gather market intelligence.

Says Jonathan Jackson of emarketer (http://www.emarketer.com) “There’s also a sense of urgency about using e-mail. What’srepparttar 109668 first thing you do when you go online inrepparttar 109669 morning? Head for your e-mail?”

Additional benefits have been added torepparttar 109670 resume of e-mail, withrepparttar 109671 rise of rich media and improved CRM and measurement tools. Andrepparttar 109672 sheer amount of usage and growth creates an even wider audience for marketers and businesses.

According to Jackson there is “plenty of evidence to suggest that e-mail is indeedrepparttar 109673 killer app.” Says Jonathan, “Inrepparttar 109674 US there are 97 million active e-mail users aged 14+ who send or receive five or more e-mail messages every week. They account for 44% ofrepparttar 109675 total 14+ population. And while there are 97 million e-mail users today, there are only 88 million active web users.”

Naturally, with an increased usage comes a proliferation of e-mails jostling for position in inboxes acrossrepparttar 109676 globe, sorepparttar 109677 target audience is growing butrepparttar 109678 task of ensuring that messages are read is made increasingly difficult. Thankfully more and more options are springing up ranging from simple HTML programmes to streaming media, video and audio e-mail options. But more on that later.

A History The beginnings of remote message transmission came with smoke signals and jungle drums. This evolved towards telegraph wire messaging and morse code via airwaves. The telex system was also widely used fromrepparttar 109679 1920s-1980s andrepparttar 109680 telephone network has evolved substantially towards mobile networks and WAP technology. Just as communications have seen massive growth in recent years, so has e-mail.

Back in 1957repparttar 109681 USSR launched Sputnik,repparttar 109682 first artificial earth satellite. This is when experiements in ‘packet-switching’ began. Byrepparttar 109683 early 1970s,repparttar 109684 first host-to-host protocol was being used andrepparttar 109685 first cross-country link was installed by AT&T between UCLA and BBN at 56kbps.

In 1971 Ray Tomlinson of BBN invented an email program to send messages across a distributed network. Soon after that, Larry Roberts wroterepparttar 109686 first email management program (RD) to list, selectively read, file, forward, and respond to messages. E-mail was born.

Two years later, in 1973,repparttar 109687 first computer-to-computer chat took place at UCLA andrepparttar 109688 University of London communicated by e-mail with people in Norway. In 1975 John Vittal developed MSG,repparttar 109689 first all-inclusive email program providing replying, forwarding, and filing capabilities and Satellite links crossed two oceans (to Hawaii and UK) asrepparttar 109690 first TCP tests were run.

The 1970s wasrepparttar 109691 decade when e-mail really started to take hold. The Queen ofrepparttar 109692 UK, Elizabeth II sent her first email in 1976 and shortly afterwards emoticons became widely used.

The 1980s sawrepparttar 109693 introduction of DNS,repparttar 109694 Domain Name System and Internet Relay Chat (IRC). With shopping malls arriving onrepparttar 109695 Internet in 1994. E-mail andrepparttar 109696 net have come a long way. Today, thirty years on, email has becomerepparttar 109697 killer app.

Growth ofrepparttar 109698 killer app E-mail marketing response rates outdo banner advertising response rates and other forms of advertising with a CTR of 5.4%. Evidently, E-mail is not calledrepparttar 109699 “killer app.” for nothing.

Bane or Boon

Written by Bob Osgoodby

Email to some is simply a way to contact friends and family, and to keep in touch. To others, it is a very important method of communicating with business associates.

Unfortunately, those who send out unsolicited ads have created a problem for both. It seemsrepparttar amount of spam received daily increases geometrically, and try as we might, we just can't keep ahead ofrepparttar 109659 game.

Let's talk about some ofrepparttar 109660 more serious offenders. We have all received email, and tried to respond, only to haverepparttar 109661 response returned as undeliverable. These people forge an email address, and are basically dishonest. Anyone who does business with their ilk, deserves what they get.

High up onrepparttar 109662 list of "pains inrepparttar 109663 neck" are people who list an auto-responder as their return address, and program it to send out a series of emails on a regular basis. If you reply to them and ask to be removed, you will get at least five or more emails from them over a short period of time. These people are also dishonest as they are trying to sell you something, even though you have asked them to cease and desist.

Another winner in this "hit parade" isrepparttar 109664 "fresh fromrepparttar 109665 farm newbie" who harvests (or if they are really dumb buys a list) thousands of names and starts sending out unsolicited email. Thinking they have foundrepparttar 109666 keys torepparttar 109667 vault, they start sending out spam byrepparttar 109668 thousands. They really take offense when their ISP (Internet Service Provider) cancels their account.

And don't you just loverepparttar 109669 "braintrust" who sends out his/her thousands of emails and showsrepparttar 109670 email address of everyone they sent it to. Spammers who may receive their ad have just added another thousand or so names to their list.

Let's look atrepparttar 109671 flip side of this coin. First let's agree that we don't like spam. Some people however, really "flip out" and make it their holy grail to get even. Inrepparttar 109672 early days ofrepparttar 109673 Internet, one solution was to send back hundreds of copies of a long document hoping to fill their mailboxes. That worked for awhile, but modern email readers let someone preview an email and they quickly delete this "reverse spam".

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