E-Sigs That Work - by June CampbellWritten by June Campbell
Does your email signature contain a humorous quip or a philosophical quote from a dead poet? If yes, you're wasting a wonderful opportunity to promote your business for free!To a business person, an e-sig is an advertisement and basic guidelines for writing advertisements apply. However, modifications for online use are required. Keep following guidelines in mind: 1. Less is more. Some email systems and mailing lists will automatically cut off any signature exceeding 4-6 lines. Many email programs will allow you to set line lengths to about 60 characters - ideal length for readability. 2. Attract attention to your signature by creating "borders" of text or special characters. 3. Include name of your business and a short, pithy marketing statement. 4. Sell benefits, not features. 5. Offer something free - i.e. free information, free contest, free samples, etc. 6. Make it easy for people to contact you by providing clickable links to URLs and emails. For example, if you add "mailto:" in front of an email address, most email programs will allow user to open a new message to that address simply by clicking on link.
| | 7 Key Items To Include in your Email Signature FileWritten by Julie Jordan Scott
One of most important and often overlooked methods of promoting your on line business or service is your email signature file (sometimes called a "sig"). There are two types of signature files, one is more simple one at close of each email, other might be attached to writing or discussion group posts, etc. and is sometimes called a byline. Regardless of usage, having an effectively written signature can make difference in higher sales, more networking contacts and more prosperity for you today! Using following as a guide, to build a signature file that will help you meet your needs, and reach your goals. 1. Your Name and Name of Your Business. You cannot build your brand or name recognition without it. No one would forget to include this, right? 2. Your email address. If you have written compelling content, people will want to contact you. Having your email address immediately available (and clickable) is best means to satisfy need to "do it now". Since some email clients don't recognize and hotlink email addresses, consider putting mailto: in front of your address. This ensures your address is a hyper link (i.e. mailto:kevin@discian.com ) 3. Your Web Address. People will be enticed to take action immediately if information is readily accessible, and like your email address, being an active link is always best. Don't forget your URL! While it may be best to send them to home page, content of your writing may suggest you send them to a specific page. If so, use that address in your signature file.
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