"Regular communication with your customers is essential to your success." - Heidi Richards -
Ezines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send ezine. In fact, I have found ezines to be so powerful that I write and produce five a month. They are:
Self-Marketing News www.self-marketingnews.com PetalsNCents (a marketing newsletter for floral industry) - www.petalsncents.com Creating A Legacy (a newsletter for nonprofit community) www.creatingalegacy.com Ramblin' Rose (a newsletter for my customers) – www.EdenFlorist.com
WECommerce News (a newsletter for members of The Women’s ECommerce Association, International) – www.WECAI.org
Since whole topic of ezine production can be overwhelming, I will just touch on highlights to get you started.
The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them. We tell them benefits. The ezine is filled with product updates, trends, surveys, special offers, testimonials, discounts and my favorite CONTESTS.