In these uncertain times when we all would like to feel safe, and when we don't really want to travel so much for our business, we need to look to Online Marketing Machine of ePublishing.
Your audience today is Internet savvy. They love Web, surf it regularly and are looking for specific information that. You have that expertise already and can easily put it into an eBook.
Business audiences want concise, easy-to-read short books on subjects from personal growth to how-to books. They are willing to print short eBooks, often only chapters they plan to read immediately. Fact: Everyone can open and print your eBook through regular email or attachment, without needing expensive eBook readers.
Hardly any business person wants to read a long book any more. If you are like me, you probably don't want to either.
Ebooks are wave of future, and anyone, even those who think they can't write, can create a quality eBook in less than a month. With a little help from a book coach, you can learn three or four best ways to use your eBook with other Online Promotion-and watch your client base grow.
If you are a speaker, you already have several talks you can give. One of those talks can be your first short eBook. Print books and traditional publishing don't support author. They take way too long, and only give author a pittance for a lot of hard work.
Ebooks are easy work. In fact, with articles you have in your files, plus talks you already have written, you have beginnings of your first eBook. Instead of 200 pages, think 10-30 pages. Instead of 15 chapters, think of 3-5 sections. Instead of long stories, think of tips.
Why eBooks and Web Sites Go Together
Today, professionals need a Web site to market their services. On that Web site they can offer your eBook as a free bonus. On that Web site they need a home page with marketing pizzazz that uses benefit-driven headlines to drive visitor to their coaching pages as well as to their product pages. On these pages they will also have a "sales letter" crafted that entices readers to buy. Web sites, eBooks, and services are a key to great promotion.