Dynamic Website ContentWritten by Eric D. McClenon
Powerful, Affordable, Effective This is powerful changing content for your Website, providing entertaining and useful information to everyone who visits your Website or Websites. In addition to added interest and repeat traffic for your Website or Websites, your Power Pointers Page is a powerful prospect-generating tool that's affordable and effective, providing your customers and prospects a valuable service they will thank you for, creating good will, generating increased traffic to your site, doubling or tripling repeat visits...and generating MORE SALES FOR YOU! BBS Press Service, Inc. is here for our customers and we stand behind our service. We have over 18 years of experience in online publishing -- a feat only accomplished
| | Web Site Promotion - Getting PublicityWritten by Sinnge Eeyune
Web Site Promotion - Getting PublicityPublicity, if handled properly, can get your web site kind of promotion that cannot be bought, or at least not afforded. As a marketer, that is always goal of my publicity and PR efforts. Here is a good example of web site promotion that site itself could not afford but managed to accomplish through publicity. A new web site is burgeoning to make it easier on those of us who have to deal with horrors of parking at any one of nation's airports, www.AirportParkingReservations.com. This web site is designed to let people reserve a parking space at one of those little parking areas that always surround a major airport. Instead of renting advertising space in country's newspapers their clever marketing and promotions people instead issued press releases to newspapers and other media. Several newspapers ran a short story about web site in their travel section, Houston Chronicle being one of them. Advertising in Houston Chronicle is expensive, and worth it, if you can afford it. The Chronicle charges approximately $162 per square inch per day for ads. Since parking reservations web site story took up about 10 square inches they effectively received $1620 of free advertising in The Chronicle. This was not only paper that picked up their story either. If just 10 newspapers ran their story, we can estimate that they saved $16,200.
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