Key to achieving a desired outcome is your ability to be adaptive and forward-thinking -- involved in a process that lets you evolve your marketing campaign as new information enters picture.

People who achieve great results from their promotional efforts understand marketing process. You'll often notice they have high levels of energy and a ceaseless flow of great ideas. Indeed, it would appear they have ability to create "marketing magic."

If you want to tap into this magic, you must immerse yourself in marketing process. When you are enthusiastically involved in reaching your marketing goal, you are better able to draw upon resources and techniques which will produce high-powered results.

Here are seven dynamic ways to create your own marketing magic:

1. Keep Your Business In Your Back Pocket

Nearly every act you perform, every word you utter, holds opportunity to promote your business. It can be subtle and nearly invisible, or overt and commanding, but it never stops and it happens every day.

Every thought you have, every action you perform, has a reaction at some other time and in some other place. The degree to which you consciously think about promoting your business determines your ability to spot opportunities whenever they come and wherever they are.

Keep your business in your "back pocket" at all times. Promote everyday and in all circumstances.

2. Test to Achieve Your Desired Results

You must be able to measure results of your marketing efforts. Unless you have a way of identifying results you can never fully utilize power of a dollar. Measuring results allows you to make comparisons among advertising models and make adjustments as needed.

3. Focus on Investment Returns

You must focus on getting most for your advertising dollar. The real cost of advertising is measured by return on your investment, not cost of obtaining ad. Be willing to spend more up front to make more at other end.

Great idea. But, what do you know about your current customers?

If you have a small customer base and have spoken to many of them personally, you may have a good feel for that. But often that is not case. If you want to know more about your current customer base without calling each of them and doing some sort of survey, how can you do that?

Here is one way: customer profiling, which is developing a set of information about your current customer base.

Customers can be profiled on demographics or psychographics. Psychographics are beyond scope of our discussion here; we'll be focusing on demographics. This discussion will focus on business customers, however same process can be used for consumers.

To quickly profile your customers: