Dust Off Your Marketing Plan

Written by Robert Wardrick


Do you have a written marketing plan?

Are you following your plan?

Your written marketing plan serves as a road map to reach your target market.

Many entrepreneurs who spend time and energy developing a marketing plan, will soon abandon it ifrepparttar plan don't produce immediate sales.

Marketing can be Time-Sensitive, 1) It takes Time for you to learn your market niche. 2) It can take even more Time for consumers to get your marketing-sales-message.

It's Free, It's Powerful, It's In Your Email

Written by John Doe


The most popular use ofrepparttar Internet is that of sending emails. According to a recent report byrepparttar 121949 U.S. Department of Commerce approximately 79.9 percent of Internet users send emails.

This business of sending emails offers us one ofrepparttar 121950 most powerful and free advertising resources we all have access to, yet it's one that is most often over looked. I'm talking aboutrepparttar 121951 "sig file", also called e-sigs or e-signature.

Sending emails for online marketers can be likened to writing a traditional business letter, which when completed bears a signature. It stands to reason that an effective sig file should be a key part of your online marketing program.

Your objective for using a sig file is to get your prospect to your website. Sig files can be used atrepparttar 121952 end of e-mail messages, newsgroup postings, and other postings, as tiny but powerful classified ad, enticerepparttar 121953 prospect to click onrepparttar 121954 hotlink to your website. To be effective, your sig file should persuade its readers to go to your website now. It should be short and sweet, simple, direct and torepparttar 121955 point, but emphasizingrepparttar 121956 Benefits torepparttar 121957 reader and their need to "act" quickly. You need to GRABrepparttar 121958 readers attention and spark curiosity.

Lets look at what must be included in your email signature:

* A clear description ofrepparttar 121959 benefits of your business to your prospects * Curiosity * A hotlink to your website

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