The most popular use of
Internet is that of sending emails. According to a recent report by U.S. Department of Commerce approximately 79.9 percent of Internet users send emails. This business of sending emails offers us one of most powerful and free advertising resources we all have access to, yet it's one that is most often over looked. I'm talking about "sig file", also called e-sigs or e-signature.
Sending emails for online marketers can be likened to writing a traditional business letter, which when completed bears a signature. It stands to reason that an effective sig file should be a key part of your online marketing program.
Your objective for using a sig file is to get your prospect to your website. Sig files can be used at end of e-mail messages, newsgroup postings, and other postings, as tiny but powerful classified ad, entice prospect to click on hotlink to your website. To be effective, your sig file should persuade its readers to go to your website now. It should be short and sweet, simple, direct and to point, but emphasizing Benefits to reader and their need to "act" quickly. You need to GRAB readers attention and spark curiosity.
Lets look at what must be included in your email signature:
* A clear description of benefits of your business to your prospects * Curiosity * A hotlink to your website
