Duplicate Content Penalty - How to Lose Google Ranking Fast!

Written by Joe Duchesne

Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largelyrepparttar same as what is found elsewhere on your site or on other websites acrossrepparttar 146632 internet.

Search engine spam has been common ever since search engines were first invented. Search engine spam describesrepparttar 146633 practice of making changes to your website that gets you listed high in search engines atrepparttar 146634 expense of readability by humans. Years ago, you could get ranked high on a search term simply by repeating it as many times as possible in a document. The primitive search engines ofrepparttar 146635 past rankedrepparttar 146636 importance of a keyword simply by countingrepparttar 146637 number of times a term appeared on a page. Today's search engines are much more complex.

Google has been waging war against all kinds of search engine spam and especially against duplicate content in all forms. There are two main types of duplicate content that Google is concerned about.

The first is a website that simply listsrepparttar 146638 very same page hundreds or thousands of times with simply a few words changed. This is usually done to attain high ranking on a wide range of keywords. It is most often used to get ranked high on a whole bunch of keywords unrelated to your website but can sometimes be done by a site that is on topic but simply offering duplicate content.

The second type of duplicate content that Google is concerned about revolves around affiliate programs. It has been common practice for high traffic websites to establish an affiliate program. Affiliate programs themselves don't worry Google. What it doesn't like though, is for an affiliate program to take a template and then offer it to its base of affiliates to use. Some ofrepparttar 146639 higher traffic websites end up with thousands upon thousands of duplicate websites all promotingrepparttar 146640 very same things and, according to Google, not offering any real value torepparttar 146641 internet community. A website offering this type of cookie cutter website can easily find themselves de-listed by Google as happened to Template Monster a while back.

Using Back Links to get Top Search Engine Ranking

Written by Richard Moore

Using Back Links to get

Top Search Engine Ranking

There are no hidden secrets on how to rank high withrepparttar major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Perhapsrepparttar 146327 biggest contributing factor to a successful web site is incoming links or Back Links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links.

Before you get started

You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could haverepparttar 146328 greatest deals inrepparttar 146329 entire world, but if no one knows about them then your efforts are wasted. Do a search on google for Search Engine Optimization (SEO). You will find tons of great information on how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO ONE can guarantee top placement in major search engines, no matter what they say.

Where should back links come from?

1. Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles. It’s a win win situation for everyone. When you write articles and submit them online, you are able to leave a link to your own site and sometimes even anchor text. I know what you’re saying, “I can’t write about anything.” I use to feelrepparttar 146330 same way. Butrepparttar 146331 truth ofrepparttar 146332 matter is, anyone can write. You just have to find a topic that interests you. You can write about anything from dogs, to computers, to personal training, to web hosting, heck you can even write about writing. The bottom line is, articles are a valuable source of “relevant” back links to your site.

2. Submit to directories. There are literally hundreds of “free” and “paid” directories online. With 3 hours of painless work, you can have your site submitted to hundreds of great directories. There are many quality lists of directories that are regularly updated. One of my favorites is http://www.best-web-directories.com/ which is always updated and maintained.

3. Develop link exchanges with relevant sites. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a link from an unrelated site. For example, if you have a website about pet care products, your link strategy should target pet related sites. Again with a bit of hard work and determination, you can develop a great deal of “relevant” back links.

4. Forums are a great source for additional traffic and links. Many forums allow their users to display signatures in their posts. These signatures can consist of both text and links. When you post a new message on that forum, your websites link will be displayed for everyone to see. This not only helps build valuable back links, but will bring additional traffic to your website.

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