Can sky be truly limit with affiliate marketing? Just how much can one affiliate marketing web site be worth?Well, 2 British guys may well have set bar at a new all-time high for affiliate marketing industry. The prestigious Sunday Times newspaper in London recently profiled astonishing success of web entrepreneurs Duncan Cameron and Simon Nixon of www.MoneySupermarket.com. Their web site enables visitors to easily compare a massive range of financial products such as credit cards, insurance and mortgages.
The UK-based entrepreneurs only started in affiliate marketing business in 1999 and their business is now valued by Sunday Times at an astonishing $925 million–Yes, you did read that correctly by way, although I did fall off my chair when I read their real life true story. This makes them near-billionaires, and achieved largely via affiliate marketing in less than 5 years! It also makes them probably wealthiest affiliate marketers in world today!
More importantly, what does their success tell us about affiliate marketing industry and what can we learn from their astonishing level of success?
1. Clearly, there is a lot of money to be made in Financial Services industry as an affiliate marketer. Credit card companies for example, pay huge commissions (from $30 up to $80 and more) for every successful card application completed. This highlights enormous potential of this niche.
2. Their site is easy to navigate and use, allowing comparison of several related financial products at one time.
3. The site solves problems for people and provides easy solutions. It is designed for people who perhaps do not spend too many hours surfing but need services like this one.
4. The web site "pre-sells" a massive range of financial products. "Pre-selling" has been a frequently used term in affiliate marketing industry. The site gently informs visitors of all key details associated with any financial product and allows visitors to make truly informed decisions.
5. It tells us that Affiliate Marketers like you and I can compete with big companies in financial services niche. Here are just a few affiliate marketing sites that I found today, each with tremendous Google rankings. I happen to know that each are all home-based or small independent businesses: