This article outlines a relatively inexpensive method of quickly driving targeted visitors to your web site. At same time, understand that methods we'll discuss are only one step of a multi-step process to accomplish your goal of getting qualified visitors to your site at a cost at or below your Visitor Target Acquisition Cost (VTAC).

This step, however, is generally first step you will want to take.

Why is that?

If you do it correctly, you can generate targeted traffic to your web site in less than a week. That’s right, in less than seven days. Plus, you can quickly determine metrics of your web site, which as a business owner you absolutely have to know.

Your Visitor Target Acquisition Cost

Let's first discuss your Visitor Target Acquisition Cost, or VTAC. Your VTAC is unique to your web site. It’s a function of how well your web site converts visitors to customers (presuming you're attempting to sell something from your site). Here’s a simple example:

Let’s say you’re selling an item that has a selling price of $100 and a gross profit of $50. Plus, let’s say it takes 100 visitors to your site to generate one sale. Your Value Per Visitor (VPV) is then $.50 ($50 gross profit/100 visitors).

The VTAC is percentage of your VPV that you will spend to get that visitor multiplied by VPV. Ranges of 25% to 100% are common; you’ll have to decide percentage for your individual business.

In this example, assume you’ll spend 50% of your VPV; then, your VTAC will be $.25 (50% x $.50). This will be maximum you’ll spend to get one visitor to your site.

If you’re just beginning and you don’t know your VPV or VTAC, you’ll have to make some assumptions, quickly test your assumptions, and make any necessary adjustments.

The Background of Quickly Driving Traffic to Your Site

The technique you use to quickly drive traffic starts with pay- per-click search engines. PPC search engines are a tool in which you as an advertiser (web site owner) bid on your search engine ranking for specific keywords.

When your keywords are typed in search engine by visitor, your results are shown ranked according to how much you bid on various keywords. The highest bid for a keyword is ranked first, and so on.

You’ll only pay when a visitor actually clicks through to your web site. In other words, you only pay for performance.

I then asked her a question, which I was not aware at time, would generate an answer that would set stage for every artist, product, or service that I would ever market from that point forward. And, while I believed my question was original, I learned it was actually already being done by "big boys" (major labels), and had been for quite some time.

I asked her what value of a pre-promotion campaign was for recording artists, in sending out advance tape or CD samplers of upcoming songs, in interest of persuading radio personnel to add recordings when they were officially released and made available?

She answered, "Oh, pre-promotion increases an artists' chances of getting added to a station's roster by up to 80%!" Trying for a self-imposed backpat, and with one eyebrow raised a la Mr. Spock, I then asked, "Is this a unique idea I have?" She chuckled (I hate it when they do that), then answered, "No! Major labels do that all time!"

Wow! 80%! Just from taking a small amount of time to pre-promote! Let me explain it a little further. What most businesses do when seeking attention for their products or services, mainly media coverage, is to create traditional news release and/or press kit.

Next, they locate as many press publications as they can find, then send press kit off with their blessings. And, if they're REALLY feeling brave that day, they will also approach radio and television contacts.