Drive Traffic To Your Site Without Breaking The Bank

Written by Jon Keel


Driving traffic to your web site at a reasonable cost is one ofrepparttar biggest challenges you'll face. It makes no difference how good a site you have; no visitors, no business. But, if you pay too much for your visitors you will either lose money or not generate enough profit.

This article outlines a relatively inexpensive method of quickly driving targeted visitors to your web site. Atrepparttar 125209 same time, understand thatrepparttar 125210 methods we'll discuss are only one step of a multi-step process to accomplish your goal of getting qualified visitors to your site at a cost at or below your Visitor Target Acquisition Cost (VTAC).

This step, however, is generallyrepparttar 125211 first step you will want to take.

Why is that?

If you do it correctly, you can generate targeted traffic to your web site in less than a week. Thatís right, in less than seven days. Plus, you can quickly determinerepparttar 125212 metrics of your web site, which as a business owner you absolutely have to know.

Your Visitor Target Acquisition Cost

Let's first discuss your Visitor Target Acquisition Cost, or VTAC. Your VTAC is unique to your web site. Itís a function of how well your web site converts visitors to customers (presuming you're attempting to sell something from your site). Hereís a simple example:

Letís say youíre selling an item that has a selling price of $100 and a gross profit of $50. Plus, letís say it takes 100 visitors to your site to generate one sale. Your Value Per Visitor (VPV) is then $.50 ($50 gross profit/100 visitors).

The VTAC isrepparttar 125213 percentage of your VPV that you will spend to get that visitor multiplied byrepparttar 125214 VPV. Ranges of 25% to 100% are common; youíll have to deciderepparttar 125215 percentage for your individual business.

In this example, assume youíll spend 50% of your VPV; then, your VTAC will be $.25 (50% x $.50). This will berepparttar 125216 maximum youíll spend to get one visitor to your site.

If youíre just beginning and you donít know your VPV or VTAC, youíll have to make some assumptions, quickly test your assumptions, and make any necessary adjustments.

The Background of Quickly Driving Traffic to Your Site

The technique you use to quickly drive traffic starts with pay- per-click search engines. PPC search engines are a tool in which you as an advertiser (web site owner) bid on your search engine ranking for specific keywords.

When your keywords are typed inrepparttar 125217 search engine byrepparttar 125218 visitor, your results are shown ranked according to how much you bid onrepparttar 125219 various keywords. The highest bid for a keyword is ranked first, and so on.

Youíll only pay when a visitor actually clicks through to your web site. In other words, you only pay for performance.

As an advertiser, you gain several advantages: * You only bid onrepparttar 125220 keywords you believe visitors will use to find you ≠ targeted keywords. * You decide how much you bid based on your VTAC ≠ youíll never pay more for visitors than you know you should.

The High Value of Business Pre-Promotion

Written by Kenny Love


I remember years ago, when I first began dabbling in record promotion, I contacted a veteran disc jockey to getrepparttar inside "goods" on my craft from a DJ's angle. I expressed to her that I was new in my field, and would soon be promoting an independent band, but already realizedrepparttar 125208 tremendous amount of competition that was in store.

I then asked her a question, which I was not aware atrepparttar 125209 time, would generate an answer that would setrepparttar 125210 stage for every artist, product, or service that I would ever market from that point forward. And, while I believed my question was original, I learned it was actually already being done byrepparttar 125211 "big boys" (major labels), and had been for quite some time.

I asked her whatrepparttar 125212 value of a pre-promotion campaign was for recording artists, in sending out advance tape or CD samplers of upcoming songs, inrepparttar 125213 interest of persuading radio personnel to addrepparttar 125214 recordings when they were officially released and made available?

She answered, "Oh, pre-promotion increases an artists' chances of getting added to a station's roster by up to 80%!" Trying for a self-imposed backpat, and with one eyebrow raised a la Mr. Spock, I then asked, "Is this a unique idea I have?" She chuckled (I hate it when they do that), then answered, "No! Major labels do that allrepparttar 125215 time!"

Wow! 80%! Just from taking a small amount of time to pre-promote! Let me explain it a little further. What most businesses do when seeking attention for their products or services, mainly media coverage, is to createrepparttar 125216 traditional news release and/or press kit.

Next, they locate as many press publications as they can find, then sendrepparttar 125217 press kit off with their blessings. And, if they're REALLY feeling brave that day, they will also approach radio and television contacts.

Okay, this is great, normal, and nothing wrong with it. We have putrepparttar 125218 proverbial horse beforerepparttar 125219 carriage, and notrepparttar 125220 other way around. But! In most cases, we have not checkedrepparttar 125221 proverbial reins to insure they are tight and secure, which in this scenario, representsrepparttar 125222 pre-promotion campaign. And, in not doing so, we otherwise might just end up with an uncontrollable runaway.

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