============================================================ Dream Biz Making Your eBiz Dreams a Reality!

**07/14/03** Volume 1, Issue 1

Anacleto Marchi, Publisher marco01@myexcel.com ============================================================

Welcome to Dream Biz,

Have you ever thought about whether your marketing, advertising and other contacts with public tell true story of who you are?

Whether we realize it or not, each time we have contact with a client we define ourselves in that client's mind. Today we take a closer look at how to make every contact with public more profitable by establishing ourselves as best possible person to meet their needs.

Hope you enjoy today's issue,

Anacleto Marchi

------------------------------------------------------------ In This Issue ------------------------------------------------------------

=> A Message From Our Sponsor => Feature Article: You Are Brand => Ezine Management => Publisher Information

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------------------------------------------------------------ You Are Brand by Anacleto Marchi ------------------------------------------------------------

How many times have we heard "Xerox this", when copier involved may not be a Xerox brand at all? What brand do you think of when you hear words "Just do it"?

Branding is a powerful tool in our business lives. While Nike and Xerox are prime examples of this idea, all businesses can benefit from branding.

The key factor in branding is this. On most basic level, level where clients live and work, your company is represented by a person. In your business that person may be you.

Here is a seven step formula that will give you a great start toward establishing yourself as brand of choice.

1. Know where you stand now. What name pops into your customer's mind when they need what you do? If it's not your name, why not? Do you have a name or slogan that is easy to remember and clearly describes what you offer?

2. Know where you want to go. What do you want to be known for? Like it or not, customers will define us if we don't define ourselves. Do you want to be low-price leader? Do you want to be value-added vendor? We can't (as much as we might like to) be everything to everyone. Choose a theme for your business and promote that theme at every opportunity. Soon, you will become associated with *One* benefit that is your strong suit.

There are some downsides to being on your own, however. One of largest problems I have seen with Internet businesses is a lack of "innovative dialogue." That is, I believe that communication with others is a useful (and perhaps necessary) ingredient for creating new, innovative ideas.

I'm not saying that a person can't have a "flash of inspiration," like Newton getting hit on head with his famous apple. What I am saying is that when we share our ideas with friends, family, or colleagues, we often come up with even more ideas we had never thought of before.

Literary theorists call this "dialogism" -- I call it our need to share with each other. That's best part of being part of a community -- we can share our ideas with each other, combine them, modify them, and perhaps come up with something spectacular.

But, how do you do this when you are an Internet entrepreneur on your own? Well, apart from hiring some employees to talk to, or bringing partners in to business, here are a few ways to find community and dialogue on Net: