Online Promotion: Dracula Marketing

Dracula Marketing

Written by Dave Brown

You can learn a lot about marketing from Dracula. Dracula has done it all. He's made lots of different products. And he's made a killing (so to speak) in a lot of different markets. You should try to do what Dracula has done.

I just visited repparttar Internet Movie Database ( http://www.imdb.com ) and looked up 'Dracula'. It listed 113 movies that have been made about Dracula. How can there be 113 movies about Dracula?!? To tell you repparttar 124897 truth, there are actually more, but repparttar 124898 titles just didn't show up in a search on 'Dracula'.

The oldest movie I could find in repparttar 124899 list was made in 1922. Although it was a silent movie, it looks like it was made in Germany. It wasn't really a movie version of repparttar 124900 original novel, but it was certainly based on repparttar 124901 novel.

And in repparttar 124902 81 years since then, at least 112 more movies were made based (in some way) on that same novel.

Obviously, people like repparttar 124903 novel, or at least repparttar 124904 idea behind it. So people have tried to put it on repparttar 124905 screen. And they've done it in countless different ways.

Stay with me. There's a marketing lesson here.

Let's look at all of repparttar 124906 different markets that Dracula has catered to. Originally, repparttar 124907 novel was transformed into a movie for people who like movies. Great idea.

Later, Dracula movies were made in different languages, to cater to different markets that don't speak repparttar 124908 same language.

Dracula père et fils Drakula Istanbul'da and more.

But sticking to repparttar 124909 original novel, Dracula was really only appealing to people who liked horror movies. So eventually, we began to see very loose interpretations of Dracula for repparttar 124910 non-horror markets.

Your own message board - Why and how?

Written by Suzanne Roman

Have you ever wished you could attract more people to your site, sell more products and make a better income?

With millions of web sites competing for people's attention it can be hard for potential customers to find you. Starting an online community may be just repparttar answer you are looking for. There are many advantages to having your own forum including:

1) Repeat visitors.

Although it's great getting first time visitors, people who visit on a regular basis are more likely to buy from you because they know and trust you. A message board will bring people back to your site over and over. People come back to check for replies to their questions and to read new messages.

2) Selling advertising space.

A busy message board is a great place for advertisers to advertise. Most message boards are divided into specific topics which means targeted advertising. There are many ways you can use and sell advertising space. You can ask for bids at ebay, you can use an advertising agency to handle advertising for you, use Google Adsense, promote affiliate programs or your own products.

3) People will bring their friends.

There is nothing more effective then word of mouth advertising. If your online community is lively and interesting people will invite their friends along to join in repparttar 124896 discussions too.

Tips on starting your message board:

- Your message board should focus on a specific topic (for example cats)

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