Dracula Marketing

Written by Dave Brown


You can learn a lot about marketing from Dracula. Dracula has done it all. He's made lots of different products. And he's made a killing (so to speak) in a lot of different markets. You should try to do what Dracula has done.

I just visitedrepparttar Internet Movie Database ( http://www.imdb.com ) and looked up 'Dracula'. It listed 113 movies that have been made about Dracula. How can there be 113 movies about Dracula?!? To tell yourepparttar 124897 truth, there are actually more, butrepparttar 124898 titles just didn't show up in a search on 'Dracula'.

The oldest movie I could find inrepparttar 124899 list was made in 1922. Although it was a silent movie, it looks like it was made in Germany. It wasn't really a movie version ofrepparttar 124900 original novel, but it was certainly based onrepparttar 124901 novel.

And inrepparttar 124902 81 years since then, at least 112 more movies were made based (in some way) on that same novel.

Obviously, people likerepparttar 124903 novel, or at leastrepparttar 124904 idea behind it. So people have tried to put it onrepparttar 124905 screen. And they've done it in countless different ways.

Stay with me. There's a marketing lesson here.

Let's look at all ofrepparttar 124906 different markets that Dracula has catered to. Originally,repparttar 124907 novel was transformed into a movie for people who like movies. Great idea.

Later, Dracula movies were made in different languages, to cater to different markets that don't speakrepparttar 124908 same language.

Dracula père et fils Drakula Istanbul'da and more.

But sticking torepparttar 124909 original novel, Dracula was really only appealing to people who liked horror movies. So eventually, we began to see very loose interpretations of Dracula forrepparttar 124910 non-horror markets.

Your own message board - Why and how?

Written by Suzanne Roman


Have you ever wished you could attract more people to your site, sell more products and make a better income?

With millions of web sites competing for people's attention it can be hard for potential customers to find you. Starting an online community may be justrepparttar answer you are looking for. There are many advantages to having your own forum including:

1) Repeat visitors.

Although it's great getting first time visitors, people who visit on a regular basis are more likely to buy from you because they know and trust you. A message board will bring people back to your site over and over. People come back to check for replies to their questions and to read new messages.

2) Selling advertising space.

A busy message board is a great place for advertisers to advertise. Most message boards are divided into specific topics which means targeted advertising. There are many ways you can use and sell advertising space. You can ask for bids at ebay, you can use an advertising agency to handle advertising for you, use Google Adsense, promote affiliate programs or your own products.

3) People will bring their friends.

There is nothing more effective then word of mouth advertising. If your online community is lively and interesting people will invite their friends along to join inrepparttar 124896 discussions too.

Tips on starting your message board:

- Your message board should focus on a specific topic (for example cats)

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