There are some products and services that are used by everyone. Today I got a note from a woman who sells books of coupons good for grocery discounts. Who is her audience? Everyone. We all eat and no matter how rich you are, saving money on food probably sounds like a good idea.

But how would she inexpensively market her product to a huge mass audience? Since her question asked about Internet, I suggested putting low-cost classified ads in big distribution email newsletters. Her ad would direct prospects to her simple web site that has a photo of product and a way to order.

Your town's daily or weekly newspaper is another way to reach a large mass audience that consists of just about every kind of customer. TV is another good mass media including lower cost cable.

2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site.

3. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site.

4. Offer a way for visitors to contact you on each web page. List your email address, fax number and phone number.

5. Give people option of viewing your web site offline. Offer it by autoresponder or printer friendly version.