Downsizing Got You Scared? Find Out If An Online Business Is For You! © 2002 Doug Parr http://www.smallbiz2000.com
With economic downturn, you may be a bit weary about your current job situation. Thoughts of starting your own online business are filling your daydreams. You’ve heard enticing call of self-employment as it screams, “More freedom, more money, more family time, live your dream!” But can you really make a go of your own Web-based company?
In all honesty… probably. I’ll be first to tell you that not everyone is cut out to be an entrepreneur. It takes dedication, passion and discipline to succeed. Not-to-mention, a lot of hard work, especially in beginning. Then there are “functional” things you’ll need. Before you make that decision to jump on Internet bandwagon, let me make a few points you’ll want to consider.
I know Web is just full of sites that taunt you by saying you can start your own online business within 24 hours and have millions of hits pouring into your site. The fact is, most of sites created using these “template businesses” don’t survive.
Here is a real world “short list” of what it takes to launch a successful and profitable Web site.
1. Professional Web Design – Your site is your only connection with potential customers. I simply cannot tell you how extremely vital professional Web site design is to success of your company. It helps to create trust, build confidence and instill a sense of safety… all important factors for someone who is about to give their credit card number to a company they’ve never heard of before!
2. Professionally Written Site Copy – You will be amazed to know what goes into writing emotion-stirring, sales triggering copy. You have to get inside minds of your customers. You have to have an extremely good idea of what their needs are, what makes them tick and what makes them BUY! In addition, if you have any desire at all to be indexed and ranked highly with search engines, you’ll need to have exact balance of keywords saturating your copy.
3. A Reliable Web Host – Yes, there are many out there that will provide hosting for just a few dollars per month. But what do you get for your money? How much downtime (time when your site is not available to customers) does host have? What type of service do they offer? When you have questions or problems, will they be there? Do they offer statistics you need to track your traffic? Choose your Web host very carefully.