The big mistake I'm talking about is that brochures too often focus on company itself. They describe, in great detail, company's commitment to excellence, how pro-active company is, how many awards company's products or services have won and how innovative they are.

Prospective clients, of course, couldn't care less.

Prospective clients want to know what's in it for them. They want to improve their bottom line. They want to make their lives easier. That's what's important to your clients. To get their business you must fulfill their needs. And that's what your marketing materials must communicate - how you can help them. And don't just tell your clients about benefits of your services - show them. Nothing is more convincing than a good demonstration of how you can help. So use your company brochure to do just that.

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Can You Really Make Money While You Sleep? By Kathleen Gage

If you’ve been utilizing Internet for any length of time it’s likely you have been bombarded with junk mail claiming you can make money “while you sleep.” Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep?

The answer is an absolute YES! However, don’t assume my answer in any way implies that it is a get rich quick while you sleep proposition.

I know it is possible to make money via Internet while one sleeps as I have been doing it for a little over a month. Actually, I have been utilizing Internet to market my business and events for several years with a great deal of success, but it is only in last month that I began aggressively selling products via my website.

Over last few weeks, between e-products and my latest book, 101 Ways to Get Your Foot in Door, I have sold a substantial amount of product. Within an hour of launching my products I was making money. From day one, each morning when I turn on my computer I am greeted with sales.

What I most like about doing this is profit margin. With my e-products profit is close to 100%. With my books there are shipping and handling costs and yet, profit is still very nice.

To casual observer this may seem fantastic. Truth be told, it is. And yet, I didn’t simply put products on my website and sales miraculously happened.

As is true for anyone who successfully sells on Internet, I have worked on backend of launching my products for quite some time. Before I made my products available for sale from my website I had to make sure my systems were in place.

The process began with a great deal of research into how to successfully launch products on web. I read virtually everything I could get my hands on by folks who are making money on web. I listened in on teleconferences, went to seminars, bought other people’s products, and spent countless hours becoming very familiar with how process works.

It is important to state I didn’t necessarily believe claims from someone just because they said they were making money. Plenty of people are claiming to make massive amounts of money on Internet when in fact, they aren’t. However, there are others who are making incredible revenues from web-based product sales.