The best way I know of to multiply your online results, such as doubling size of your opt-in email list, or increasing your sales, is through use of joint ventures.

Joint ventures are partnerships created with other reputable business people that create a win-win situation for not only you and person you partner with, but also your customer!

A great example of a joint venture that can be used to double size of your opt-in subscribers overnight, is to partner with another publisher who publishes a newsletter for a related, but not competing, product or service as yours. This is called co- registration.

Here's how you do it. Create a subscription page for your newsletter. Once visitor subscribes to your ezine, have them automatically forwarded to a 'Thank You' page that offers your partners ezine along with a recommendation. The recommendation will greatly improve response you get so give your partner a good one.

Now all you have to do is have your partner do same thing. Provided you are both generating approximately same amount of new subscribers per day, you will DOUBLE your subscription rate!

This technique can be done with simple programming or use of a pop-up window. You can find script for a pop-up window at: http://wsabstract.com/popwin/index.shtml. To see a sample of how I use this technique check out: http://www.jokeboy.net You will notice, I have modified technique a little to suit my needs. What I have done is forward subscriber to my content-related, ezine subscription page, where other publishers pay me to collect thousands of subscribers for them every month. To learn more about this service visit: http://www.listopt.com/lbsignup.html.

The second type of joint venture is in form of a personal endorsement that each partner sends out to his respective ezine readers. This technique will yield you amazing results.

What you want to do is work out a deal with your joint venture partner whereby you can offer his subscribers a special offer or discount for your product or service. By doing this, your partner wins because in eyes of his readers he is making them an exclusive offer (and therefore, subscriber wins too). Your partner may also reap rewards of any referral fees you might give him. And you win because of all new business that is generated for you for free!

First of all, subscribers are not just subscribers, they are YOUR customers! If you treat your subscribers well, they will be your customers for life. What does this mean? We'll ezines are all about 'one to one marketing'.

One to one marketing is relationship marketing. Your job is to continually build and foster your relationship with your subscribers. As your relationship builds, so will trust and loyalty your subscriber has for you. As this happens you create an increasing amount of 'permission' to sell them your products -- products that provide solutions to their problems.

To learn more about permission marketing, I suggest reading Seth Godin's book, "Permission Marketing". It taught me a great deal about how to build relationships with my customers.

So now you know how to treat your subscribers -- err, I mean customers, now what you need to do is get them!

There are several ways to increase your subscribership including:

*Pay Per Search Engines:

*Pay Per Search Engines like overture.com are a great way to bring targeted traffic to your site. They charge a minimum of 10 cents per search term. For example, if you have a website that sells lamps, you might purchase search terms like lamp, light, desk lamp, light bulbs, etc. For each of these terms you are bidding for position of your listing on search engine -- highest bidders are at top.

If you want to pay less that 10 cents per search term, try kanoodle.com They start at just 1 cent per search term!

*Google AdWords

Google's AdWords is another form of pay per click advertising. With their massive reach, they can repeatedly deliver a ton of targeted leads for you.http://www.google.com/ads/

*Ezine Advertising:

When you advertise in ezines target your marketing as much as possible by choosing content related ezines. For example, to sell our lamps we might choose an interior decorating ezine but not a sports related ezine.