It is a well known fact that 95% of would-be Internet marketers never make a red cent or make a few sales then quit, believing that game is too complicated, difficult or market is saturated. However, there is a way that guarantees success, you have probably heard term ‘the money is in list’ it's true! Building an opt-in list is blue print to success; all famous marketers have huge opt-in lists.

There is no doubt about it selling products to customers costs money but by having an opt-in list you're building a customer base instead of just single sales! You can sell to same customer over and over again without having any more advertising costs. Through your newsletter or Ezine you build relationships and trust with your readers that encourages them to be loyal in doing business with you through your affiliate links!

So that said, how do you build a list? Well, easiest way I have found so far is to start referring all my traffic that I pay for to an opt-in page. After person opts-in, have them land on a thank you page where you can pre-sell them for affiliate product. You are probably already building traffic to your site but instead of sending that traffic directly to your affiliate link, send it to a page that allows person to opt-in.

As more and more ecommerce sites are established, need to be on top and ahead of pack has never been more important. A web site owner must have a good marketing strategy to ensure that his site will attract highly targeted traffic – a very important and sought-after entity in world of ecommerce. Advertising your site is a priority if you want to attract visitors and turn in a profit. One of fastest, most effective and most popular advertising strategies today is Pay per Click advertising.

Pay per click advertising is a type of online advertising wherein you pay for visitors on a cost per click basis. You will only pay for when a web searcher actually clicks on link to your website. Instead of paying according to how many times your ad is displayed in a website, as in traditional online advertising, you will not pay anything in a pay per click advertising unless someone clicks on your ad or link.

Pay per click search engines work by allowing advertisers to sign up and bid on particular keywords related to products or services offered in their website. The advertiser bids for a priority location in pay per click company's search results displayed whenever a web surfer searches for a particular keyword. The higher ranking of a site's link, better chances of getting high traffic. The pay per click search engine displays advertiser's links in an order that is determined by amount of their bids. Some pay per click advertisements are text ads placed near search results. When a web user clicks on that text ad, pay per click search engine charges advertiser a small amount.