We need to maximize our click throughs, and pay less for each visit. So, following is my checklist of five sure-fire ways to get more bang for your pay per click buck.

1) Avoid FREE!

Usually when I’m producing classified ads I’ll use word FREE. It’s a powerful way to get people to your sales letter.

But if you’re using pay-per-click, your objective isn’t massive traffic. You want buyers, not freebie hunters. Don’t give them a reason to visit you other than your product. Even let them know that they’ll be spending some money when they land on your site so you separate buyers from browsers.

2) Give Them Your Offer!

Tell reader in your search listing what you’re offering. An ebook? A toolkit? Tell them in body of your listing so they know what they’re clicking through to get. Don’t waste click throughs by stating that your product is answer for everyone.

3) Use A PPC Manager!

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Newsletters That Rock! Why Your Newsletter Must Get A Personality Today!

By Michael Green

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Newsletters are becoming ever more popular. Not surprising – since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service. In short, newsletters work for their owners.

IT’S A CROWDED WORLD OUT THERE. But Internet and Email (as well as lower print production costs) have meant that number of newsletter Titles is growing at breakneck speed!

And with new Titles being published by hour - covering just about every subject under sun - market is getting pretty jam-packed out there.

So how are you going to ensure that your newsletter doesn’t get crowded-out? How will you guarantee that your publication gains and develops a truly loyal readership, when they could so easily be distracted by your competitors’ newsletter offerings?

The answer?

YOU’VE GOT TO GIVE YOUR PUBLICATION A TON OF "NEWSLETTER PERSONALITY".

Or to put it more accurately, you actually need to allow your own personality space to shine through and dominate your written publication.

You see, when somebody meets you face-to-face they are quickly presented with (and pick up on) your personality traits and this makes you instantly memorable. Even when you have a conversation on phone, you naturally give over a whole range of characteristics that mean that you’ll likely be remembered in future.

But once you’re in writing, particularly if it’s in form of a plain text email, then you’ve got to fight harder to have your personality shine through.

And stakes couldn’t be higher. If you fail to impress your readers, then they will quickly forget all about you and move onto your competition. But *best* way to distinguish yourself is to let your personality leap at reader, right off page or screen!

Now many newsletter editors face a problem that they are more accustomed to writing somber business documents than publishing a lively and memorable read.

HERE IS A TIP TO HELP YOU GET YOUR "NEWSLETTER PERSONALITY" RIGHT OUT THERE.