Don Quixote's Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space

Written by Angelique van Engelen

Perhapsrepparttar online community today is not so different from Don Quixote chasing after windmills, mistaking them for giants. Excessive web browsing might yield more or less similar symptoms of lunacy as those displayed in Quixote's mad adventures.

Ifrepparttar 108079 web were to appoint godfathers, Michael Saavedra Cervantes, Don Quixote's inventor, would be a very appropriate candidate. Alreadyrepparttar 108080 founding father of European literature, his one and only book's structure is not too dissimilar torepparttar 108081 myriad of modern cyber texts.

For starters, you often don't know where Quixote and his squire Sancho end one adventure or where they begin another. Also, Don Quixote offers an abundance of contradiction, imagination beyond what is ordinary, subplots here there and everywhere. And this is not whererepparttar 108082 comparison ends. There's even interaction betweenrepparttar 108083 author andrepparttar 108084 characters without it seeming to be a violation ofrepparttar 108085 characters or ofrepparttar 108086 story itself.

It's a bit ironic that despite high technology andrepparttar 108087 500 years or so that have gone by sincerepparttar 108088 book was published haven't made us invent a clearer concept of interactivity. Today, people interacting with their search engines are having a hard time actually finding efficiently what they are looking for. Atrepparttar 108089 same time, companies run huge financial risk if their websites fail to secure high rankings in search engines. Where'srepparttar 108090 interactivity that actually connects efficiently allrepparttar 108091 time?

To stand out fromrepparttar 108092 crowd in cyber space, you need a well-thought out concept. But where to begin? Researchingrepparttar 108093 status quo of internet marketing is a good starting point becauserepparttar 108094 marketing guys are there to bridgerepparttar 108095 gap between companies and customers.

The main theme of marketing studies atrepparttar 108096 moment is customer research. A lot more money gets spent on consumer behavior than beforerepparttar 108097 deflation ofrepparttar 108098 dotcom sector. The trend is driven by companies turning to quantitative analysts to find hard and decisive numbers about their actual consumer markets.

Here goes,repparttar 108099 more you can fragment a market,repparttar 108100 better one's chances (of controling it). Nothing new. What is new isrepparttar 108101 way marketers are devouringrepparttar 108102 data, dissecting it like biologists would owl droppings. Hopefully, interpretations ofrepparttar 108103 findings are not exactly stomach turning but contributing to better interactive patterns.

So this is where we are - atrepparttar 108104 beginning of an understanding-based approach of customers. The trend has been termed 'new marketing' or 'behavioral marketing'. Wonder how companies are dealing with this? If you may believerepparttar 108105 experts, companies are aiming to gradually reach higher click/sales conversion rates from their marketing campaigns, rather than going for quick sales. Apparently,repparttar 108106 focus is more long term and on an increased understanding of what brings buyers to their decision.

Marketers say it's back torepparttar 108107 drawing board throughoutrepparttar 108108 bank. The very beginnings ofrepparttar 108109 buying funnel are now researched in greater depth. This is good to keep in mind when you are getting to grips with cyber culture. Search behavior isrepparttar 108110 focus of a lot of market research, if only because so much information that comes out of this has yet to be capitalised on.

But marketers have a hard nut to crack here. Our search behavior is very difficult to describe in words, let alone pour data on it in models and derive a sensible meaning from it. "Searching has become such an intuitive function, we tend not to giverepparttar 108111 actual search process much thought", writes Gord Hotchkiss from Enquiro, a US firm that specialises in people's search behaviour.

The company's research intorepparttar 108112 way people browse for stuff is so simple you would think most ofrepparttar 108113 findings would have been included in assumptions some five years ago. Yet many marketers were reported to be astonished atrepparttar 108114 findings. It appeared that it is very unlikely that two people perform identical searches even if they are looking forrepparttar 108115 same thing. Other firms confirm Enquiro's experiment. iProspect conducted a survey that pointed out that search engine click through behavior can only be categorised by a few, very vague, denominators; gender, education, employment status. The study also underlines that frequency of internet use and internet experience are factors here.

Make Your Sales Copy Believable

Written by Linda Offenheiser

You read all kinds of articles telling you which power words and "triggers" to use in your sales copy. These words are assumed to be "magic bullets" that will immediately put your prospects in repparttar mood to buy whatever you're selling.

How could anyone fail to purchase your "amazing" product that's "proven" to "explode" their sales, especially when they can try it "free"?

Do they work? Yes and no. We all know there are certain words and phrases that will get our attention and this, of course, is what we want to do with our ads. Before we can hope to sell anything to anyone we have to get our market to read what we have to say. These "magic bullets" do this.

But there's one ingredient sales copy must have if it's to be successful ~ it must be believable. You can fill your copy with all repparttar 108078 "triggers" you want but if it doesn't ring true it will fail.

Hype won't cut it . . .

The climate onrepparttar 108079 Internet is one of skepticism. Why wouldn't it be? We all get bombarded with hundreds of ads every day. Each one claims to providerepparttar 108080 best, "can't live without" product, program or service ever known to mankind. Each of them promises to solve our problems; make us wealthier, healthier, happier or wiser.

Now let's get real here! Think about how you react to these messages. Most ofrepparttar 108081 time you're thinking, "yeah, right", aren't you? Why would your prospects be any different?

How about a little honesty?

Our mothers always told us, "Honesty isrepparttar 108082 best policy". Nowhere is that truer than in copywriting. It isn't enough to claim that your product isrepparttar 108083 best thing since sliced bread, you have to show proof that it is.

Cont'd on page 2 ==> © 2005
Terms of Use