By John Stafford

There it is....

YOUR business lying cold on ground, another company killed before it even began..

Today we are going to cover three fatal wounds to your business and what you can do to stop them.

Wound Number One: Buying too many products

Do you find yourself buying newest wiz bang super duper explode your profits product all too often?

I know, I know, It had a slick salesletter promising you money to moon and so many bonuses you just couldn't resist.

30 day money back guarantee you say? What do you have to lose???

Plenty. How do I know??

Well I WAS you not so long ago, 40 bucks here, 70 dollars there Gold package this, upgrade that just $25 more??? Before you know it whats left of your business startup money?

Not much. Hey look, on bright side you got some Great new ebooks :)

What do we do?? STOP. Stop right now. Go through your inventory of ebooks, courses, tape sets and read them. Huh?? Read them??? Yep. Apply and take notes on what you can and return what you can't use. Most products worth their salt have a return policy and if not, chalk it up as learning experience.

Wound Number Two: Subscribing to multiple paid sites and newsletters

They're sprouting up like wildfire now, Paid sites... just 27 bucks a month for instant access.. to this secret, insider, members only masterpiece.

All you need to take your business to next level blah blah HYPE.

As many famous marketers chant: FORGET THE HYPE! Become members of even a few and that could mean a good chunk of change to new guy with limited funds.

Paid newletters fall into same boat in my opinion and starting out you should steer clear of these. As far as free newsletters go, there are so many out there now that its hard to say whats useful.

Copyright [C] 2002 Shahnaz Rauf, snzeport.com

1. Develop Trust – Think about it... you don’t just buy, you buy from specific shops. If some days those shops... Your shops are closed for some reason, you wait for them to re-open. Yes... you don’t just go to any hair dresser, you have your very own specific hair dresser or clothes shop, or even coffee/ diner. You aren’t satisfied with anything less.

Why do you do so- Usually it is because you feel they are sensitive to your very special needs and their services are meant just for you. Hence you believe in them totally... even to point of accepting price hikes without a murmur.

So Win your customers trust:

- Do not be cold/ impersonal... be warm and outgoing.

- Do not sell outright and show you are after their money.

- Inform them honestly and make them feel that you have their well being at heart.

- Be Sensitive to their needs and advise sincerely.

- Make them develop a sense of belonging to your inner circle – this is a very powerful motivator... you belong to a culture/ country/organization/ system of belief and you are fiercely loyal to it. So make your customers belong to you.

2. Repetition is key To Advertising success- keep repeating your ads until people notice you. They begin to develop an image/aura about you. Then ultimately their level of awareness reaches a crescendo where they simply can’t ignore you any longer. Yes their psychological gear shifts forcing them to try you out or burst.

Yes... you need to be seen everywhere at same time and create a ‘buzz’ about yourself. The concept that your sales message needs to be seen at least 7-10 times before it sinks in holds true even today. This also works towards developing trust... Since you are advertising so aggressively, logic follows that you are getting sales and you must be good.

3. Strategic Planning- Before you can launch your satellite... Oops! Website into cyberspace you need to plan... yes you need a rock solid advertising strategy. You need a: