Don't Treat Your Business Like a Casino

Written by Sopan Greene, M.A., www.NetMarketingMastery.com


It's amazing how many people are jumping intorepparttar internet marketing business. The good news is thatrepparttar 120694 pie is pretty unlimited so we can all get a nice slice. The bad news is that most ofrepparttar 120695 people I encounter are thinking that they can buy some "miracle" product, sit around and money will show up.

What's up with that? This is a business, not a casino where you put down your money and hope it makes more for you. The bottom line with this business is that you will have to put in time and money to build, key word - build, your business. The more time you put in,repparttar 120696 less money you have to put in. Why don't people get this? They need to start treating their business like a business and stop treating it like a hobby or a trip torepparttar 120697 casino.

It's pretty basic business sense. No big secret here. Onrepparttar 120698 internet you can run a business for under $100 a month to start. Most businesses cost AT LEAST $5,000 to get started and take 3 years to make ANY profit. The "little guy" has NEVER had such a great opportunity to make so much money before now.

Onrepparttar 120699 internet you can build a business by spending only 5 or 10 hours a week. Spend it getting yourself free advertising and it will continue to build your business for years. How amazing is that?

There's a ton of money to be made for anyone who wants to build an online businessrepparttar 120700 right way. Lord knows there's also plenty of products that are great to teach you how to do it right.

But I keep hearing from people who think they're going to put up a site and people will magically find out about it and buy what they're selling. If you build an ice cream stand inrepparttar 120701 middle ofrepparttar 120702 desert do you think people will magically find it and buy ice cream? It'srepparttar 120703 same concept.

That's not how it works. It's called internet "marketing" for a reason. The more you market andrepparttar 120704 better you market,repparttar 120705 more money you'll make. Even better,repparttar 120706 longer you do itrepparttar 120707 easier it gets to make even more money.

Have these people ever heard of any business making money by just opening a storefront? It disappoints me to run into people with this attitude because I know they could do really well if they would just put some effort into creating their business.

How To Build Your Greatest Opt-In List

Written by Sopan Greene, M.A., www.NetMarketingMastery.com


I get e-mails allrepparttar time from people on my list asking about how to build their lists. This isrepparttar 120693 most important part of your business. The more subscribers you have,repparttar 120694 more joint venture offers you'll get,repparttar 120695 more money you'll make, andrepparttar 120696 more people you'll connect with. The best tip I have on this is at: http://www.nmmastery.com/freereports/fastestlist.shtml

But don't makerepparttar 120697 mistake that most businesses do - don't ignore how you treatrepparttar 120698 people who already subscribe to your list or who are already your customers. If you don't give people reasons to stay subscribed, you'll lose them. It's important to not abuse your list (by hitting them with too many ads and too many offers). It's important to appreciate your list (by giving them valuable information they can't get other places). But most importantly, you have to give them some of your personality.

Yeah, give 'em some of good old you. I don't mean you should be an egomaniac. I mean you have to reveal a little bit of what makes you unique and great as a soul. There are tens of thousands of ezines out there. Why should someone read yours? Because ofrepparttar 120699 ads? I don't think so. People read ezines that give them valuable free advice, that make them laugh, that make them feel connected torepparttar 120700 author (like you understand who they are and what they're going through), that make them feel better after they read it.

I'm not saying that you have to be a genius or a comic either. If you're not losing subscribers on a regular basis then you're not expressing yourself enough. It's okay, even great actually, to be honest even when it pisses people off. My subscribers that have been with merepparttar 120701 longest arerepparttar 120702 ones who are serious about their business. The people I lose are tire kickers hoping to winrepparttar 120703 lottery one day.

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